Generating Business Value Through Social

Generating Business Value Through Social

Christian BuckleyDirector of Product Evangelism, Axceler

Generating Business Value Through Social

What I’ll cover today:

• The changes that are coming to the enterprise

• SharePoint’s plans for the cloud and for social

• How social will impact your business

• How you can extend the business value of social

AboutChristian Buckley, Director of Product Evangelism at Axceler

• Microsoft MVP for SharePoint Server

• Prior to Axceler, worked for Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and worked as a consultant in the areas of software, supply chain, grid technology, and collaboration

• Co-founded and sold a software company to Rational Software. At E2open, helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), onboarding numerous high-tech manufacturing companies, including Hitachi, Matsushita, Cisco, and Seagate

• Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing Real-World Projects’ link (MS Press, March 2012) and 3 books on software configuration management.

• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

Axceler Overview

Improving Collaboration since 2007• Mission: To enable enterprises to simplify, optimize, and

secure their collaborative platforms• Delivered award-winning administration and migration

software since 1994, for SharePoint since 2007• Over 3,000 global customers

Dramatically improve the management of SharePoint• Innovative products that improve security, scalability,

reliability, “deployability”• Making IT more effective and efficient and lower the total

cost of ownership

Focus on solving specific SharePoint problems (Administration & Migration)• Coach enterprises on SharePoint best practices• Give administrators the most innovative tools available• Anticipate customers’ needs• Deliver best of breed offerings• Stay in lock step with SharePoint development and market trends

Business Problems• Adoption issues

• Weak usage of taxonomy and templates

• Poor collaboration

• Slow to realize benefits of SharePoint investments

The most challenging part of any SharePoint deployment is

figuring out how to help users to be

productive once they are on the platform

Productivity Goals

Engagement

Retention

Motivation

Innovation

(depth)

(loyalty)

(inspiration)

(value)

According to Gartner, over 75 percent of Fortune 1000 companies will undertake some kind of online social-networking initiative for marketing or customer relations purposes by 2014.

Changes to SharePoint

(From an Information Worker standpoint)

WCMFeatures

• Cross Site Publishing• Video & Embedding• Image renditions• Clean URLs• Metadata navigation• Variations & Content

Translation• Search Engine

Optimization

Benefits

• Built for the internet• Built for mobile• Supports the tools and

workflows designers use

OfficeFeatures

• Web-based access to the Office applications

• Drag and drop from the desktop to the platform

• Exchange integrations• Improved notifications

Benefits

• Online and offline editing• Improved end user

experience• Aggregated view into the

entire desktop

SearchFeatures

• FAST integration• Hover panels• Search by metadata• Search result

customization• Improved analytics

Benefits

• Manage user permissions• Comprehensive security

reports• Recommendations for

permissions clean up

SocialFeatures

• Community• Social tagging• Easily share content

and activities• Follow documents,

people, sites, tags, and activities

• Improved activity streams

• Improved My Sites• Save locally

Benefits

• Build more robust metadata• Make content more findable• Link people, teams, content

and activities

Online 1st

Features

• Nearing parity between online and on prem

• Robust integration between the desktop and the platform

• Speeding up the delivery of new features

• Built for the cloud

Benefits

• Faster realization of the benefits of the cloud

• Access to tools and data anytime, anywhere

In case you haven’t heard, Microsoft is “all in” on the cloud

At the Microsoft Worldwide Partner Conference (WPC) in Toronto in July 2012, Kurt DelBene, President of the Microsoft Office Division announced that Office 365, including SharePoint Online, is growing at over 8x their predictions, and is likely to eclipse SharePoint as the fastest growing Microsoft offer ever.

SharePoint is also “all in” on the cloudDuring his keynote presentation at SPTechCon in February 2012, Jared Spataro, Director of SharePoint at Microsoft, announced that SharePoint 2013 was being developed using a “Cloud First” strategy, and that Office 365 customers could expect to have access to the benefits of the new release sooner than on-premises deployments.

43%

$6.1 billion

48%

$9 billion

Total spend last year

Expected growth of enterprise spending on cloud in 2013Spend expected this year

Growth of enterprise spending on cloud in 2012

Why partners and developers should care about SharePoint in the cloud

As SharePoint continues to expand its footprint, companies are demanding flexible architectures to help them better meet internal and external collaboration needs

• Reducing costs

• Reducing headcount

• Doing more with less

• Focusing less on traditional IT activities and more on activities that will help drive the business forward

Is social a fit?

An Avanade global study of enterprise social collaboration trends, analyzing the habits of 4,000 users and 1,000 IT and business decision-makers in 22 countries, found that

• Facebook is twice as popular as SharePoint – 73% to 39%

• Facebook is also four times more popular that IBM Open connections (17%) and six times more popular than Salesforce’s Chatter (12%)

InformationWeek article on Avanade study http://ubm.io/17WDTQs

Of course…

• Although Facebook is used by 74% of organizations surveyed, organizations put SharePoint and Chatter (tied at 23%) at the top of their list of deployments for the coming year

• When asked about priorities, Facebook fell to the end of the list

InformationWeek article on Avanade study http://ubm.io/17WDTQs

According to the Avanade study:• Social technologies make their jobs more

enjoyable (66%)• And more productive (62%)• And help them get work done faster (57%)• Of the businesses using social collaboration

tools, 82% want to use them more in the future

InformationWeek article on Avanade study http://ubm.io/17WDTQs

Many business leaders have a false sense of accomplishment in social collaborationConsumer-driven technologies lack enterprise capabilities• document sharing• enterprise search• integration with communications systems

Social Features in SharePoint

Image borrowed from the SharePoint 911 team at Rackspace

The Yammer Question

Why some organizations are looking at Yammer rather than SharePoint:• Current users may ignore SP2013 or O365

advances because their current systems are “good enough”

• Prospective users may be overwhelmed by all of the new features and options, and just don’t know where to begin

• Yammer is just an easier model to understand

SharePoint + Yammer Integration Update

SharePoint + Yammer Integration Update

SharePoint + Yammer Integration Update

Driving Business Value in Social

The Busin

ess Value

of Social

When more people participate• Improves collaboration• Improves individual motivation• Speeds up learning process• Improves system/content

analytics• Drives brand awareness

of commenters are replying to other people

70This shows that successful platforms need to drive that first round of comments – engage the most passionate people out there.

Interesting stat:

%

AOL took a conjoint approach to understand the DNA of comments within their sites. They looked at:• fact based comments• clarity of thought• original article criticism• name (full name, nicknames, anonymous)• icon (author picture, avatar)• adherence to party lines• grammar

Richard Heseltine, AOL, from January 2013 Emerging Media Conference (EmMeCon)

AOL’s analysis showed what  people cared about: • style --  7% (not very  important) • individual  substance -  14%  mildly important • community involvement -- 19% somewhat important• personal identity --- 19% somewhat important• relationship to content - 42% very important

Introducing Gamification

“The addition of game mechanics to a site or application allows you to layer more

compelling user experiences into existing activities.

“These gamified activities address and satisfy

basic human desires, creating the addictive experiences that motivate users to take

specific actions, and to return more frequently.”

BunchBall, Gamification 101: An Introduction to Game Dynamics

Case Study

A global computer manufacturer launched a Facebook campaign to build out a community for tech-focused college students, with the goal of promoting their educational computing site. They created a gamified Facebook app that offered a chance to win a $5,000 scholarship and free laptop. Students received points for registering, by inviting friends, creating groups, and by posting on their Facebook wall. Six weeks after launch, they increased participation by 1000%. Other metrics included:1 in 3 checked out their product reviews1 in 3 promoted the Facebook app1 in 3 posted their award to a new level1 in 3 visited the educational computing site1 in 4 recruited friends to help them1 in 5 made the laptop their Facebook profile picture for a day1 in 6 participants wrote and submitted an essay

BunchBall, Gamification 101: An Introduction to Game Dynamics

Does this really work?

World class companies have introduced Gamification imperatives and have measured the following improvements on different user behavior levels:

• 500% increase in user comments and activity in the Intranet• 140% increase time on site• 600% gain in shop clicks• 2000% surge in social sales• 60% increase in Employee engagement• 250% growth in training compliance

Source: Five Key engagement imperatives whitepaper from Badgeville, as presented by Jussi Mori, Peaches (@jussimori)

The overall goal of social is to reach business goals by• driving engagement

• improving collaboration

• instilling a sense of community

How you moveforward with social

depends on what you are trying to achieve

How to move forward:• Understand your

organization’s cultural capacity for social

• Experiment with technology, monitor and measure the results, focusing on end user adoption and engagement

• Closely align your social activities with your business objectives

• Extend features as the business is ready for them

The future of Social

Thank you!

Contact me

Order your copy at http://oreil.ly/qC4loT

Christian Buckleycbuck@axceler.com @buckleyplanetwww.Axceler.comhttp://tiny.cc/buckleypresentationshttp://tiny.cc/buckleybloghttp://tiny.cc/buckleybookhttp://tiny.cc/buckleygovernance4hybrid