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환영사 및 AWS 소개 (Chris Jang, Head of AWS Sales, Korea)
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환영사 및 AWS 소개
Chris Jang
Customers and Partners
Mobile Game Trend
Free to play
In app purchases
Cross platform
Go Global
User retention = Revenue
Short Life Cycle
Trends
변동성 심한 수요 대응 필요 수익화 모델 중요 다양한 디바이스 지원 글로벌 진출 위험 최소화 유저 행태 분석 필요 실패에 대한 리스크 최소화
Implications
$3 billion company, $2.4 million per day
It’s not about size, it’s about a smart, small group of individuals.
It celebrates failure.
- Supercell has had more failures than wins.
Their goal was to create games people would play for years, not just for
days or months.
There’s no bureaucracy.
It aims to be transparent.
http://www.businessinsider.com/supercell-success-2013-11
general success graph
Before After
Fail fast, fail cheap
Time to market
Scalability
Extend life cycle
Go global Uncertainty and risk mgmt
Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows
Source: IDC Whitepaper, sponsored by Am
azon, “The Business Value of Amazon We
b Services Accelerates Over Time.” July 2
012
1
“Average of 400 servers
replaced per customer”
Replace up-front capital expense with
low variable cost
2
41 Price Reductions
Economies of scale allow us to continually
lower costs
3
Pricing model choice to support variable & stable workloads
4
Save more money as you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing
Increased agility has become the #1 reason businesses use the AWS cloud
Businesses Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in the US
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes Old World:
Infrastructure in Weeks
Everything changes with this kind of agility
A culture of Innovation: Experiment Often & Fail without Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0
10 Regions
25 Availability Zones
51 Edge Locations
AWS Global Infrastructure
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was
published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong
(asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors
with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
“AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”
Big Data
Import Export
Glacier
S3 EC2
Redshift DynamoDB
EMR
Data Pipeline
S3 Direct Connect
COLLECT STORE ANALYZE SHARE
AW
S B
IG D
ATA
PO
RTFO
LIO
Amazon Kinesis - Fully-managed service for real time processing
of streaming data, at any scale
MMORPG, FPS?
http://www.cmune.com/2010/12/12/amazon-case-study-on-uberstrike-for-real-time-cloud-gaming/
http://www.slideshare.net/AmazonWebServices/gmg203lessons-learned-meteor2012final
http://aws.amazon.com/solutions/case-studies/naughty-dog/
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