Future trends digital

future trends digital

Prof Maurice Mulvenna University of Ulster Stardate 66819.1

Everything you say/tweet/post

= validate my existence

truesocialmetrics.com – Conversation – Amplification

•  Twitter = # of Retweets Per Tweet •  Facebook = # of Shares Per Post •  Blogs and YouTube = # of Share Clicks Per Post (or Video)

– Applause •  Twitter = # of Favorite Clicks Per Post •  Facebook = # of Likes Per Post •  Google Plus = # of +1s Per Post •  Blogs and YouTube = # of +1s and Likes Per Post (or video)

–  Economic Value •  For all = Sum of Short and Long Term Revenue and Cost Savings

alchemyapi.copm

repknight.com

trends

persuasive pervasive nudge monetise disrupt internet of things open data big data

persuasive

Minority  Report  

pervasiveness or norm-shifting

h-p://s427.photobucket.com/user/ameelmundo/media/the_evolu?on_of_man.jpg.html  

nudge

monetisation

disrupt

h-p://www.flickr.com/photos/aknock/  

internet of things

open data

big data

big data

context

persuasive pervasive nudge monetise disrupt IoT open data big data

learning khan academy

shopping personalised products

death of high street

behavioural retargeting

living freemium e-participation

working smart shop floors

caring self manage

future

Highly personalised, pervasive, persuasive, on-demand computer-mediated and computer-generated messages and interactions for increased monetisation and lifetime value

tanks very much

h-p://www.tankzone.co.uk  

future reading •  norms

–  http://www.bbc.co.uk/podcasts/series/dh

•  persuasive –  http://pt2013.csiro.au

•  nudge –  http://nudges.org/tag/richard-thaler/

•  disrupt –  http://techcrunch.com/2013/02/16/the-truth-about-disruption/

•  internet of things –  http://ec.europa.eu/digital-agenda/en/news/conclusions-internet-things-public-consultation

•  validate my existence –  http://www.guardian.co.uk/commentisfree/2013/apr/28/every-conversation-meaningless-beeps-charlie-brooker

•  Avinash Kaushik –  http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

•  on-demand marketing –  http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing

•  stardate –  http://trekguide.com/Stardates.htm