Fundamentals of Social Media (Part 1)

Fundamentals of Social MediaFebruary 10, 2010

Quick Survey…

Do you belong to a social network like Facebook, LinkedIn, MySpace or Twitter?

Quick Survey…

Do your friends belong to or use social networks?

Quick Survey…

Do you use a social network for business purposes?

Quick Survey…

Do you ever use peer reviews before making a purchase?

Quick Survey…

Do you just not get this Twitter stuff?

How does Social Media work?

Free or low-cost tools that allow

people to communicate

with each other.

Multimedia tools let users tell stories

in new ways.

How does Social Media work?

Social Media is Conversation

Social Media lets people connect with each other based on common interests.

Who uses it?

73% of online adults are on Facebook

51% of online adults post and share content created by themselves

19% of online adults use a status updating service

- PewInternet.org

Why should I care?

93% of Internet users believe all companies should have a social media presence

85% of Internet users believe companies should interact with them via social media

56% of Internet users feel a stronger connection with companies that reach out to them using social media

- Cone Research

Why should I care?

Social media is one more way you can create & maintain important relationships & networks.

How can a small business use social media?

Customer ServiceReal-time alerts Let businesses Publicly Address customer Service issues.

Find New Business

Search tools help you expand your network and

identify business opportunities.

Free Publicity

44% of Twitter users are there to find exclusive offers.

70% of Twitter users have

participated in a brand-sponsored

contest.

A great example…

Breaking down the basic tools

• Free• Complex social network• Over 400,000,000 users world wide

• Individuals have profiles• Highly-customizable security features

Applications let users customize profiles and share content from other social media sites.

Businesses set up public pages (NOT profiles) to create their communities.

Pages do not have the same privacy restrictions available to profiles.

To set up a page, you must have an individual profile.

A page can have one or multiple administrators.

Administrators can edit and publish content on

the page.

Add contact info, hours, photos, videos and blogs. Create & market events about your business.

The Insights feature lets businesses monitor statistics about their page.

Questions?

Breaking down the basic tools

• Free• most popular video site• Over 25% of all Google searches end

on YouTube

• Channels (profiles) and avatars are customizable

• Users can subscribe to other users’ channels

Upload as many videos (up to 10 minutes long, 2GB in size) as you want.

Videos can be public or private.

Videos don’t always have to look professional

Unlike Facebook, a YouTube account can only have one admin.

Users can track statistics on views, demographics, embeds and geography through the Insights feature.

Integrate content by sharing videos on Facebook

Partners and non-profits can participate in sharing programs to boost views.

Visit: www.youtube.com/partners

OR

Visit: www.youtube.com/nonprofits

Questions?

Breaking down the basic tools

• Basic = Free, Pro = $60• Users upload photos & short videos

Photos can be organized into sets.

Then anyone can share or embed the slideshow on another Web site.

Tagging photos allows Flickr to act like Google search for pictures.

Video uploads are limited to 90 seconds in length and two uploads per month.

Track views for photos and

videos on each object’s home

page

Questions?

Breaking down the basic tools

• Free• Part social network, part “microblog”• Customizable backgrounds and avatars

(profile pics)

What’s a “microblog?”

Every post is limited to 140 characters… making it a tiny blog,

or “microblog.”

You build a network by following other users.

By following users, you can see their tweets.

When you follow a user, their Tweets appear on your home page and vice versa.

Communicate with other users within messages by typing @[insert username].

The system alerts the user that you’ve mentioned them.

Use the Direct Message (DM) feature to send a private message.

You can only DM someone if they are

following you.

Users can make their accounts “private.”

This means other users can’t see your Tweets unless you give them access.

Hashtags (#) organize Tweets by topic.

Using a hashtag lets users follow live events, find fresh info & discover new people.

Lists let users organize the people they follow via customized categories.

Lists can be public or private.

Desktop applications make managing Twitter easy.

Other third-party apps let you shorten and track links; share photos and record videos.

www.search.twitter.com

Advanced Search

Find information based on specific words, locations, dates and users.

Live search demo

March 9, 2010: Real Estate Workshop

www.ljworldstore.com

April 29-30: The Free State Social

www.freestatesocial.com

Discount code: “mashable”

Questions?

Next week:

Practical examplescase studies

time management tools