From toys to tools. How technological innovation influences commerce. Zbigniew Nasarzewski Artur...

ZBIGNIEW NASARZEWSKIInnovation Manager, Creative Technology Team at Hypermedia

From toys to tools: how technological innovation influences commerce?

ARTUR SZATKOWSKIInnovation Project Manager, Creative Technology Team at Hypermedia

FROM TOYS TO TOOLS

How Technological Innovation Influences Commerce?

In-store analytics

robo

tykaBmi:

brain-machine interface

Virtual reality

What is Dentsu Maker Lab? Global Initiative which draws from maker’s movement, providing space for innovators. A dedicated team is responsible for one of the first Maker Lab’s in Poland. Our Office hosts a unique coworking space & workshops organized in cooperation with Polish best technical universities.Advertising Hardware? No brainer.

What about data?

IDA – Instore Data Analytics

DOOR COUNTERS

POS REPORTSLOYALTY CARDSWi-Fi analytics

AGE RECOGNITIONGENDER RECOGNITION

iBeacons SOCIAL MEDIA

Big Data Analytics

Improve in store

experience

Full overview

Find trends

Femtocells

Source: Small Cell Forum

Localization

Advertisement Payments Statistics

Femtocell advantages

Security EfficiencyNo entry bariers

Hacking Battery consumingInstalled & Turn on

Playtime

THANK YOU!for your attention