From Insights to Action - Albert Chou

From Insights to Action

Can you tell me:

•Are you doing better•Are you staying the same•Are you doing worse

Measuring Performance in Social

Data in a Vacuum is Meaningless

• $1 Million

Scope?

Scope and History leads to Discovery

What do you mean I have just 1 million dollars?

What is a number without Scope and History

• HTC: 2 Billion 4th QTR Revenue

What is a number without Scope and History

• HTC: 2 Billion 4th QTR Revenue

• Apple: 36 Billion 4th QTR Revenue

What is a number without Scope and History

• HTC: 2 Billion 4th QTR Revenue

• Apple: 36 Billion 4th QTR Revenue

• Samsung: 52 Billion 4th QTR Revenue

What is a number without Scope and History

• HTC: 2 Billion 4th QTR Revenue

• Apple: 36 Billion 4th QTR Revenue

• Samsung: 52 Billion 4th QTR Revenue

The Numbers Challenge

• January +10%•February -10%•March +10%•April -10%•May +10%• June -10%

The Numbers Challenge

• January +10%

• February -10%

• March +10%

• April -10%

• May +10%

• June -10%

JanuaryFebruary

MarchApril

MayJune

9000

9200

9400

9600

9800

10000

10200

10400

10600

10800

11000Reach

Reach

Great! What is Expion going to do for me?

Future of Data AnalyticsVisualization• Quadrant Chart = Ranking• Bollinger Bands = Out of Norm• Heat Geo Maps• Infographic • Animated Story

Data Insight• Drill down to user, posts, tweets, geo-

location• Phrase Clouds• Predictive Time: Brand and Fan Posts• Exception Alerts for Plus over norm• Emerging Patterns

Future of Data AnalyticsData Sources• Connected Channels• Full Twitter Fire hose• Networks: Tumblr, Instagram, Disqus,

Blogs,..• Websites: Webtrends, Google Analytics,

…• Listening: Sysomos, Radian 6, ….• Networks: Weibo, Mixi• Review Sites: Yelp, Google, Trip

Advisor, ..• Any internal source: Sales, Service• Any Web API source

Platform• Laptop, Tablet, Big Screen, Mobile

1. HUMAN2. DATA3. EFFICIENCY

Challenges to Being Smart Social