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1Recruiting Solutions
Agency Recruiting Fundamentals:Tips for Hiring the Best with LinkedIn
Recruiting Solutions
Mike Driscoll-Account Executive
2
What you will learn to do on LinkedIn today
Free Strategies for Follower Ecosystem
3
Build a community: Engage, analyze, optimize
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Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence:Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
©2012 LinkedIn Corporation. All Rights Reserved. 5
Members are more engaged with the companies they follow on LinkedIn…
78%More likely to accept
Recruiter InMail
6xMore likely to view
LinkedIn Career Page
Source: Internal LinkedIn Data – August 2012
©2012 LinkedIn Corporation. All Rights Reserved. 6
©2012 LinkedIn Corporation. All Rights Reserved. 7
I DON'T want marketing spam, I do want news stories, product reviews,
people I know leaving or starting there.
I want to know when a company launches a new
product. I want any financial announcements
from a company.
In your own words, please describe the kinds of company updates that you would be most interested in receiving.
Updates that include large strategic & people shifts in the company. New product launches, discoveries of new
technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key
leaders, i.e. CEO, President, CFO, CMO's etc.
I like to stay in touch with the industry. New tips- tricks, and people
moving around.
Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
©2012 LinkedIn Corporation. All Rights Reserved. 8
Members are interested in career opportunities from the companies they follow
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Information members want to receive1
61%
68%
71%
New project or initiative
Relevant news articles and insights
New job openings at the company
Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)
Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
Build a Successful Social Media Platform
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Career Pages
Grow your followers organically on LinkedIn.com
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LinkedIn Homepage Company Pages
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People Researching your Employees per month
People researching your Company per month
People currently following your Company
Organic Traffic – - InMails, Telephone Calls,
Emails, Meetings
How People Engage with your Agency
Find Content
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Find Content – LinkedIn Today
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Share Content
15
©2012 LinkedIn Corporation. All Rights Reserved. 16
50 characters or less drives 28% higher engagement
Less is
MoreBest Practices
Think in thirds
Keep it brief
Ask questions
Time your posts
Post frequently
Make it relevant
Targeted Company Status Updates
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Employees’ Personal Status Updates
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Stand Out
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Company Overview Page
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Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your
competition
Designate Page Admins for
company status updates
Company Products / Services Page
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Your company’s brand:
Add multiple audiences
Describe services for clients and
candidates
Ask for recommendations
Add a video
Add banner images
Differentiate from your competition
Your Employees’ Profiles
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Your personal professional brand:
Add a picture
Don’t copy / paste your resume
Write a personal tagline
Write your elevator pitch
Point out your skills
Distinguish yourself from the crowd
Ask for recommendations
Own your public profile’s URL
LinkedIn Groups
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Advanced Developer Tools
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Developer Site
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developer.linkedin.com
Measure Your Results
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Insightful Reports from your Company page Tools Tab
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Insightful Reports from a LinkedIn Representative
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Build a community: Engage, analyze, optimize
29
Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence:Develop branding assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
What Agencies do on LinkedIn
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Inbound and Outbound
Potential Client or Candidate
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Warm up, Engage, Call to Action
Questions?Talent.linkedin.com contact us
33
Thank you!
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