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I introduced the ideas of crowdsourcing and crowdfunding to the students in an order to better understand the influence collaboration via the web can have on various initiatives.
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Changing The Conversation
10.20.11 - Fall 2011
Instructor: Andrew Hoffman
Crowd Sourcing
Tuesday, October 25, 2011
Crowd Source - Definition
act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call
http://en.wikipedia.org/wiki/Crowdsourcing
Tuesday, October 25, 2011
Crowd Sourcing
Crowd Sourcing depends essentially on the fact that because it is an open call to an undefined group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas.
http://en.wikipedia.org/wiki/Crowdsourcing
Tuesday, October 25, 2011
Crowd Sourcing
Tuesday, October 25, 2011
Crowd Sourcing - Example
Well known ad agency
Tuesday, October 25, 2011
Crowd Sourcing - Example
Brammo Electric Motorcycles
Tuesday, October 25, 2011
Crowd Sourcing - Example
Tuesday, October 25, 2011
Crowd Sourcing - Example
Over 700 Logo EntriesGave 4 $1000 Awards
Tuesday, October 25, 2011
Designis.ms explains what stoked their ire:Let me explain to CP+B why spec work and design contests (or the bullshit term "crowdsourcing") are detrimental, not just to the design industry, but for your own clients. And I'll keep it simple since you're most likely distracted by all of the money that Brammo is paying you to do practically nothing. When participating in such nonsense, designers work for free in hopes of getting paid or winning a prize. It completely devalues our work (maybe some designers are finally realizing this?). It does clients a disservice in compromising quality of work by completely skipping the research and development stage. Instead of using your interns or crowdsourcing students and amateur designers, you could have hired a professional designer who would be able to work closely with your client and mostly likely produce better work. But no, you were trying to get media coverage which distracted you from the brand development. I'm sure that was the entire point, but what a terrible idea.
Tuesday, October 25, 2011
Crowd Sourcing - Websites
Logos & Graphic Design
Crowd Source Community Solutions
Professional Volunteering
Video Projects
Tuesday, October 25, 2011
Crowd Funding
the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations.
http://en.wikipedia.org/wiki/Crowdfunding
Tuesday, October 25, 2011
Crowd Funding - Example
Tuesday, October 25, 2011
Crowd Funding - Example
Tuesday, October 25, 2011
Crowd Funding - Example
Scott WilsonFormer Global Creative Director for Nike Watches
http://www.mnml.com/
Image From - http://mocoloco.com/archives/003268.php
Tuesday, October 25, 2011
Crowd Funding - Example
Tuesday, October 25, 2011
Crowd Funding - Example
Tuesday, October 25, 2011
CROWD-FUNDINGSMALLCANBEBIG.ORG
Tuesday, October 25, 2011
Difference BetweenCrowd Sourcing & Outsourcing
That a task or problem is outsourced to an undefined public rather than a specific other body.
Tuesday, October 25, 2011
Outsourcing Example
Tuesday, October 25, 2011
Difference BetweenCrowd Sourcing & Open Source
Open source production is a cooperative activity initiated and voluntarily undertaken by members of the public.
Crowd sourcing the activity is initiated by a client and the work may be undertaken on an individual, as well as a group, basis.
Tuesday, October 25, 2011
Open Source Example
Tuesday, October 25, 2011
Open Source Example
Tuesday, October 25, 2011
Collaboration
working together to achieve a goal
Tuesday, October 25, 2011
Keys to Collaboration
Tuesday, October 25, 2011
Keys to Collaboration
Leadership
Tuesday, October 25, 2011
Keys to Collaboration
LeadershipSacrifice for Greater Good
Tuesday, October 25, 2011
Keys to Collaboration
LeadershipSacrifice for Greater GoodOpenness to Learn
Tuesday, October 25, 2011
Keys to Collaboration
LeadershipSacrifice for Greater GoodOpenness to LearnGenerosity
Tuesday, October 25, 2011
Keys to Collaboration
LeadershipSacrifice for Greater GoodOpenness to LearnGenerosityStated & Agreed Upon Expectations
Tuesday, October 25, 2011
Keys to Collaboration
LeadershipSacrifice for Greater GoodOpenness to LearnGenerosityStated & Agreed Upon ExpectationsGreat Communication
Tuesday, October 25, 2011
Keys to Collaboration
LeadershipSacrifice for Greater GoodOpenness to LearnGenerosityStated & Agreed Upon ExpectationsGreat CommunicationCommitment
Tuesday, October 25, 2011
Benefits of Collaboration
Tuesday, October 25, 2011
Benefits of Collaboration
Obtain Greater Resources
Tuesday, October 25, 2011
Benefits of Collaboration
Obtain Greater ResourcesRecognition
Tuesday, October 25, 2011
Benefits of Collaboration
Obtain Greater ResourcesRecognitionRewards
Tuesday, October 25, 2011
Benefits of Collaboration
Obtain Greater ResourcesRecognitionRewardsReduced Costs
Tuesday, October 25, 2011
assignments
Blog Series Due Next Week - 5 Parts
Really spend time reviewing your blog structure and layout if you haven’t already.
Online Participation - Keep it up.
Come to Class Next Week with Ideas on Your Paper due Dec 1st
Tuesday, October 25, 2011
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