Facebook Timeline For Business Pages

StarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics

© COPYRIGHT • ALL RIGHTS RESERVED

201220112010200920082007200620052004200320022001

FACEBOOK TIMELINEFOR BUSINESS PAGES

STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Peggy NordeenCEO

Starmark: 30 Years of Excellence

STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

• Weekly eTip Newsletters

• Based on Cutting Edge Current Trends

• Co-Authored In-house By Experts Within Discipline

• Ongoing App, Web & Media Testing

• Nationally Syndicated Content

• Industry Benchmarks

• Actionable Webinars

!Starmark eTips

Highlights

What’s New?1. Facebook Timeline2. Facebook Ads3. Admin & Messages

Facebook Changes

Highlights

Facebook Timeline

Timeline:• Everyone can preview now• All pages convert to Timeline March 30th, 2012

Highlights

Facebook Timeline

How Timeline Is Different:• Cover• Apps• Friend Activity• Pinned Posts• Larger Story Layouts• Milestones

Highlights

Timeline: Cover

Profile “Avatar” Image:• Square image only (minimum

180x180)• Needs to work independent of

cover as your wall post avatar

Cover:• Always public• 851 X 315 pixels

Highlights

Timeline: Cover

Cover images must be at least 399 pixels wide and may not contain:• Price or purchase information, such as "40% off" or "Download it

at our website"• Contact information, such as web address, email, mailing address

or other information intended for your Page's About section• References to user interface elements, such as Like or Share, or

any other Facebook site features• Calls to action, such as "Get it now" or "Tell your friends"

That also means: NO MORE “LIKE GATES” on the cover.

Highlights

Timeline: Apps

Apps• “Tabs” are now “Apps”• Thumbnails can be edited• 111 X 74 pixel thumbnails• 1 pixel internal border

• Photos display by default• # of Likes can be displayed• 3 apps decided by page• Up to 12 total apps in drop down

Marketers: Apps can have incentive offers within them.

Highlights

Timeline: Apps

Apps Continued:• New navigation above app• 810 pixels wide• NO DEFAULT LANDING TABS

Highlights

Timeline: Friend Activity

Friend Activity:• Top right of timeline• # of friends that like a page• Sample of your friends• Featured friend comments

• Encourages “Social proof”• Shows to fans and non-fans• Tags not required

Highlights

Timeline: Pinned Posts

Pinned Posts• Top left of timeline• Up to 7 days• Calls to action encouraged• Can be targeted by location

Highlights

Timeline: Larger Story Layouts

• Links• Photos• Photo albums• Video• Starred posts (highlighted)• Activity

Highlights

Timeline: Larger Story Layouts

Highlights

Timeline: Story Admin

Highlights

Timeline: Milestones

Highlights

Timeline: Milestones

Highlights

Timeline: Milestones

Benefits:• Creates story around your brand• Educates:

• Mission• Values• Culture• History• Offerings

• Gives a sense of longevity• Creates a sense of trust

Facebook “Premium” Ads

Facebook Ads: Social Ads Boost

image  &  data  courtesy  of:  h3p://www.insidefacebook.com

Ads: “Offers”

Offers• Replaces “Deals”• In news feed• Can be sponsored story• Redeem via email or mobile

Highlights

Admin and Messages

Highlights

Administration

Admin• Manage content, users• Creates ads• Share Facebook and email• Get insights• Request name change

Highlights

Admin: Activity Log

Click Admin / Manage / Use Activity Log:• All content, mentions,

comments included• Filter by date or story type• View hidden posts, spam• Hide, delete, highlight, change date

Highlights

Admin: Messages

Messages• Can be turned off by page• Fans and non-fans can message page• Reply in admin• Pages cannot message first

Be sure to check your “Messages” daily as part of your routine.

Facebook Pages:http://www.learnfacebookpages.com/

Facebook Insight:http://www.learnpageinsights.com/

Facebook For Business:https://www.facebook.com/business/fmc/videos/

STARMARK.COM© 2011 STARMARK

Text “ETIP” to 24-7-365 to get our weekly eTip via SMS

Thank You

Get our weekly eTips: etips.Starmark.com

Google: Justice MitchellVP, Interactive & Social Creative Directorjmitchell@starmark.com@justicemitchell