Facebook for Business

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April 11, 2012, The Calhoun County of Commerce hosted a seminar on Facebook for Business.

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Facebook For

Business

There are over 800 million active Facebook users. Over 200 million of those were added in 2011.

More than half of FB users log in every day.

The average FB user spends 20 minutes on their account during

each visit, logging on 3-4 times a week.

The average user has 130 friends and is connected to 80 pages, events, or groups.

With the number of active users and the number of pages they follow, each fan is worth around $3.60 of marketing each year.

It is said if you, as a business, post at least once every day, you will reach at least 22% of your fans a week.

45,000,000,000 pieces of content are shared each month.

51% of Facebook users are more likely to buy form the brands they follow.

1,500,000 local businesses have active Facebook pages.

How can you implement Facebook?

Despite the hype, a majority of small businesses haven’t used Social Media including

Facebook. This is changing as the benefits become clearer and results more obvious.

Why Small Businesses use Facebook:

•Connecting with Customers •Visibility •Self-promotion •Get News Out Quickly