Exceed online kyle aspinal

• Who’s heard of Magento?

Questions

• Who’s heard of Magento?• Who’s heard of Open Source Software?

Questions

Brief History of Open Source

• A couple of Developers• A lot of Users• No Framework• Little Testing or Support• Little to No Documentation• Low Security – hacks are inevitable• Motivation?

1st Generation 1998 - 2005

• A bunch more Developers • A bunch more Users• PHP 5 – Fully object orientated• Modular Architecture• Frameworks - rapid application development• Motivations?

2nd Generation 2005 +

• In production and development, open source as a

philosophy promotes universal access via a free

license to the product's design or blueprint, and b)

universal redistribution of that design or blueprint,

including subsequent improvements to it by

anyone.

What is Open Source?

• Customers choose Magento because our cost-

effective solutions—built on open source

technology—enable businesses of all sizes to control

and customise the look and feel, content, and

functionality of their online stores.

Why Magento software?

• Core Magento product is free• Available to download, and own 100%• Documentation (Is openly available)• Fully customisable• Security

• Quality of code

Magento + Open Source?

• Cost – opportunity costs• Freedom versus vendor lock in• Flexibility • Support Options• Try before you buy

Business benefits to the Merchant

Magento in 2013

3 Million+ Downloads

Magento in 2013

3 Million+ Downloads

$25 Billion Transactions / year

Magento in 2013

3 Million+ Downloads

$25 Billion Transactions / year

500,000+ Community Members

Magento in 2013

3 Million+ Downloads

$25 Billion Transactions / year

500,000+ Community Members

150,000+ Merchants

Magento in 2013

3 Million+ Downloads

$25 Billion Transactions / year

500,000+ Community Members

6,000+ Extensions

150,000+ Merchants

TIMELINE

TIMELINE

TIMELINE

TOP ONE MILLION SITES - FEB 2013

Who uses Magento?

Who uses Magento?

• Team of 25 in-house full time staff• Full-service, long-term partner focus• 100% Committed to Strategies that increase

revenue• Magento Excellence Award Winners (selected out of

650 partners globally)

ABOUT EXCEED ONLINE

HISTORY

• Worked with number of products including eStar,

Compose, Vendorama, Xcart & ZenCart

• Locked in and limited NEW Features

• Road Map is slow and dictated by provider

• 100% ‘their product’ focused

• Closed black box solution

• Limited back up and on-going support

UPSELLS & RELATED PRODUCTS

Increasing AOV

Up-sells:More expensive products designed to make the customer spend more.

Related products:Complementary products shown on the product page.

CROSS-SELLS

Increasing AOV

Cross-Sells:Cheaper, last minute products on shopping cart

SHOP BY ATTRIBUTE (QUICK FIND)

• Your customers can filter categories by Size, Colour, Brand, Price and any other attribute loaded against a product

PRIVATE SALES

• Offer exclusive sales to select customers.

• ‘Merchant invite only’ or ‘invite a friend’ – Further promotes the exclusivity of the sale.

CUSTOMER SEGMENTATION

• Use Magento to personalise the browsing experience based

off your customer data including browsing habits, birthday,

products purchased etc.

• Target first time site visitors with promotions and convert

them into buyers.

• Target returning customers based on what they’ve looked

at or purchased – even location

ON SITE SEARCH

MULTI STORE

NEWSLETTER SIGNUPS

• Send targeted communications via email bringing customers

back to your site or other social profiles.

• Acquisition versus retention

SOCIAL MEDIA

SOCIAL MEDIA

ABANDONED CART FOLLOW UP

• Get people back to their cart and continuing checkout

through abandoned cart follow up

• People may leave cart/checkout for a number of reasons.

• Recover 15-25% of abandoned carts with follow up emails

MOBILE

• 26% of online purchases

are now made on mobile

devices

• Less than 15% of Australian

businesses (and even less

for NZ) are optimised for

mobile.

CLEAR SHIPPING & RETURNS POLICIES

• Answer your customer’s concerns quickly.

- How much is shipping?

- How long will it take to get here?

- What happens if I don’t like it?

FREE SHIPPING

Better yet, offer free shipping

ECOMMERCE TRACKING

• Use Google Analytics to track traffic, sources and revenue

figures

• Make decisions based on facts, not assumptions

INTEGRATION

• Not everyone needs integration.

• When manual tasks become difficult to manage use

integration to streamline process & add scalability

• Magento has open APIs and can integrate with any system.

INFRASTRUCTURE

Don’t skimp on infrastructure.

THE MAGENTO ECOSYSTEM

DAY TO DAY ISSUES

Clients don't have a thorough scope. “We’re in a rush!”

Clients want all of the default functionality out of the box. ALL OF IT!

“Let’s copy our competitors” or an international website in the same vertical with no idea whether the feature adds value to the business.

Launching too many new initiatives in the first phase. Too many unknowns – Loyalty Programme, Customer Groups, Gift Registry, Gift Cards, Store Credits.

OUR APPROACH

• Break the project into smaller low-risk

projects/phases/iterations.

• Each phase is a self-contained mini-project composed

of activities such as requirements, design,

programming and testing.

• Prioritise Functionality to achieve rapid ROI

OUR APPROACH

Focus on features that impact the bottom line

EXAMPLE PHASE ONE

Magento Core

Front End Interface

OM/ PIM

ERPAccounting

EXAMPLE PHASE TWO

Extensions

EMAILENGINE

Extensions

Extensions

Magento Core

Front End Interface

OM/ PIM

ERPAccounting

EXAMPLE PHASE THREE

Extensions

EMAILENGINE

Extensions

Extensions

Word Press

FaceBook Twitter

REVIEWS

Magento Core

Front End Interface

OM/ PIM

ERPAccounting

EXAMPLE PHASE FOUR

Extensions

EMAILENGINE

Extensions

Extensions

Word Press

FaceBook Twitter

REVIEWS

Magento Core

OM/ PIM

ERPAccounting

Front End Interface Front End Interface

FINAL THOUGHT