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Why Europeana should be more like Airbnb, another two-sided platform delivering value to it's users on BOTH sides of the service.
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Uncensored
FIAT-IFTA Amsterdam, 23 October 2014 Harry Verwayen
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Great images
Useful information
What do others think?
What do they think of you?
Sharing made attractive
Brian, Joe, Nathan
July 2011: Stories of abuse (Troy Danton)
November 2012: Stories of corporate responsibility
June 2013: Disrupting the status quo (Nigel Warren)
2014: Wallstreet darling ($10 bln market cap)
Brian, Joe, Nathan
What the founders seem most pleased about, and what stops them being just a tour operator, is the personal connections that their community forms. ‘When you share your space with somebody it is a personal, meaningful experience,’ Chesky said. !
Authenticity
‘What we’re doing with Airbnb feels like the nexus of everything that is right,’ Gebbia said. ‘We’re helping people be more resourceful with the space they already have and we’re connecting people around the world. We can see ourselves doing this for a decade to come – a generation.’
Resources
New currency: Trust
# 2 How does that relate to us?
Multi-sided platform
Multi-sided platform
3: Services
Cultural & Creative industries 4% GDP
# 3 So about our apartments…
Research in Online-publication of audiovisual hertitage in Europe
11.4 million video items in Europe
407,641 video items (1.2%) from 344 partners
Only 3% of the video’s on Europeana are ‘open’ (EU screen)
Less of this
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More of this
Polygoon/NISV, CC-BY-SA
‘Open, unless… policies’
# 4 People who want to use
your apartment
Thematic approach
600.000 items, 5.000 stories, 10.0000 people
2014: 6 million visits on Europeana
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���46CC-BY 2.0 Alex (courtesy Europeana Creative WP4)
For CreativesThe good old portal?
2014: 63 million impressions on external platforms
Video is viewed 10 times as much as other media
# 4 Professionals interested in
your apartment
Site:
VanGoYourself big hit in UK
Europeana Beacon CC-BY-SA
# 5 People who have
apartments
Strategies, recommendations, guidelines
Practical applications & Advocacy
40 million page views on Wikipedia
# 6 Housekeeping rules
DEAAny in LFW
DirectDEA+
permanentDEA++Re-usable*
ObjectLinkDataLicense
400 pxl
800 pxl
300 dpi
indirect
Any in LFW
Portal lightbox Channel Education Creative Social
DEAAny in LFW
DirectDEA+
permanentDEA++Re-usable*
ObjectLinkDataLicense
400 pxl
800 pxl
300 dpi
indirect
Any in LFW
Portal lightbox Channel Education Creative Social
DEAAny in LFW
DirectDEA+
permanentDEA++Re-usable*
ObjectLinkDataLicense
400 pxl
800 pxl
300 dpi
indirect
Any in LFW
Portal lightbox Channel Education Creative Social
Polygoon/NISV, CC-BY-SA
Get involved
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Thank youHarry Verwayen
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