eSports Presentation by Stephanie Llamas at OIGC 2014

From Sidelines to Super Bowl: How eSports are becoming the most popular

sport in the world

SuperData | Digital games market intelligence

@StephiNaners @_SuperData @OIGConf #OIGC3

Prepared for the Ottawa International Games Conference 2014

Stephanie Llamas Senior Analyst, Consumer Insights SuperData Research

eSports: then and now

STARCADE

STARCADE 1993 LAN COMMUNITIES

STARCADE 1993 LAN COMMUNITIES 1997

ESLFOUNDED

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000

2011 2012 2013

viewers

2011 2012 2013

viewers

72million

2011 2012 2013

viewers

72million

prize money$25

million

2011 2012 2013

viewers

72million

prize money$25

million

As more people watch eSports, the stakes get higher

eSports: then and noweSports

Organizations

PublishersCorporate leagues

Government-sponsored leagues

Leagues and circuits

Organizations

CaptainCoach

Manager

Organizations

CaptainCoach

Manager

Player management

Organizations

CaptainCoach

Manager

Player management

Players

•Advertising in game streams •Merchandise sales •Shared prize pools •Individual and team sponsorships

Players

attend live eventsone quarterwatch every day

2.2 hoursAverage eSports viewing session

Average number of eSports viewing sessions in a month19 times2.2 hours

Average eSports viewing session

32MM26MM

16MM15MM10MM League of

Legends: Season 3 World Championship

Stanley Cup (Game 6)

NBA Finals (Game 7)

NCAA Basketball Final Four (Average)

MLB World Series

Data: Nielsen, Riot

25K21K20K18K

U.S. Open Men’s Grand Slam Final

MLG Spring Championship

NBA Finals (Game 7)

Stanley Cup (Game 6)

LOL Season 3 World Champ.

Data: Riot, NHL, NBA, MLG, U.S. Open

The age of streaming

540K535K498K

465K464K

Number of average prime time viewers

Data: Nielsen, Twitch

6%of viewers ages 18-34 spend 6% more time streaming content than they did a year ago.

Data: Pivot, SuperData, Twitch

46%of eSports viewers in the U.S. and Europe did not pay for cable in 2013.

46% 68%of eSports viewers in the U.S. and Europe did not pay for cable in 2013.

of Twitch viewers decreased TV viewing in 2013 to focus on games.

x2 x3 x2

YouTube MLG.tv Twitch.tv

Time spent viewing gaming content

2011 2012 2012 2013 2012 2013

Data: YouTube, MLG, Twitch

YouTube Twitch.tv2011 2012 2012 2013

Time spent viewing gaming content

If they can do it, I can too!

Publishers want in

5-on-5 teams

Publishers want in

5-on-5 teams35-45 min matches

Publishers want in

5-on-5 teams35-45 min matchesLow barrier to entry

Publishers want in

5-on-5 teams35-45 min matches

Skill-basedLow barrier to entry

Publishers want in

$2MMLeague of Legends prize pool

+salariesaside from prize and sponsorship revenue

Publishers want in

2013 2014E

Publishers want in

@StephiNaners @_SuperData @OIGConf #OIGC3 Data: IGN

Publishers want in

24.2MM

Data: IGN

Publishers want in

24.2MM26.5MM

Data: IGN

Publishers want in

24.2MM26.5MMBest-selling next gen game

Data: IGN

Publishers want in

What’s next?

Regulation and organization

Swiss E-Sport Federation

Deutsher eSport Bund

Nederlandse Electronic Sport Bond

Making eSports accessible

eSports?

Women and eSports

Advertising in eSports

2011 2012 2013

viewers

prize money

eSports in 2014… and beyond

2011 2012 2013

viewers

prize money

118million

million

2010 2014E

eSports in 2014… and beyond

Thanks for listening! Questions?

eSports Presentation by Stephanie Llamas at OIGC 2014

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