Enterprise socialnetworks AGBAR

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Enterprise Social Networks

Overview

opportunities

challenges

Fundación AGBAR, Barcelona 28th June 2011

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Global context

Net society

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The world has changed

Global Markets

Radical Change

ICT Everywhere

New valuesNew Motivations

Crisis

Net Society

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We are in a new era: the Net Society

Globalization

Technological explosion:

Digitalization, Internet

Business Input: knowledge

Business Output :knowledge

Net Society

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Systemic Impact

CultureCulture

Companies

Companies

SocietySociety

EconomyEconomy

PoliticsPolitics

Development

Development

Government

Government

Education

Education

SociedaSocieda

dd

REDRED

SociedaSocieda

dd

REDRED

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• New production values:

creativity, commitment, passion

…

• New organizational models:

Network, P2P, Communities,

Openness

• Transformation Process: Open

Innovation, Market

conversations ...

• New Markets: Green Economy,

Energy, Mobility ...

• New claims (Ontime, Onplace,

Lowcost)

• New Skills

• New Leadership

CultureCulture

Companies

Companies

SocietySociety PoliticsPolitics

Development

Development

Government

Government

Education

Education

EconomyEconomy

Systemic Impact

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• Citizens take center stage in

the public sphere

• They Converse and Associate

• They Get Organized to Solve

problems

• Have gained knowledge,

visibility and influence

• Do not rely on institutional

policy

• Or, at best, it seems

irrelevant to them

CultureCulture

SocietySociety

Government

Government

Education

Education

PoliticsPolitics

Development

Development

Companies

Companies

EconomyEconomy

Systemic Impact

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SocietySociety

Government

Government

Companies

Companies

EconomyEconomy

Development

Development

PoliticsPolitics

Education

Education

CultureCulture

• Sustainable progress

requires citizens who are

critical, creative,

responsible and free

• New skills: information

management, synthesis,

filtering, entrepreneurship,

adaptability to change,

teamwork, network creation,

self-management, tolerance

to failure ...

• Evolution of teaching and

learning models: collective,

proactive, multicontextual,

continuous ...

Systemic Impact

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Companies

Companies

EconomyEconomy

Development

Development

PoliticsPolitics

Education

Education • Leading participation

scenarios

• Transparency and Openness

• Service Excellence

• Collective intelligence

coordination

• Connected with the private

sector and academic

institutions (networks)

• Development and social

transformation drivers

Government

Government

SocietySociety

CultureCulture

Education

Education

Systemic Impact

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Inter Net

And its dynamics

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http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related

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Digitalized and Connected

Source: Informe sociedad de la información 2010 . Fundación telefónica

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Cross CollaborationCommunties

StrategicCommunication

Values

KnowledgeManagement

Suppliers &

Stakeholders

MarketConversations

2.0Tools2.0

Tools

Open Innovation

NewCorporate

Environment

Alerts andSindication

(RSS)

Alerts andSindication

(RSS)

WEB2.0

Social Platforms

Social Platforms

WIKI’sWIKI’s

OpenSourceOpenSource

Bloggs &Microbloggs

Bloggs &Microbloggs Semantic

findingsSemanticfindings

Nowadays the challenges of companies to play in a global market, considering the profound demography changes -with new values and new way to interchange with the others-, fits with the technology revolution that are transforming by collaborative tools, the way of creating value

Digitalized and Connected

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Enterprise Social Networks

The world has changed high speed

Companies have to transform their patterns to new demands

We have already the technology

Your employees are already using it

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Enterprise

Internal Perspective

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craftsmen, laborers, hackers The need for manpower in the

industry, along with a rural exodus to the cities as a result of population growth and mechanization of crops, resulted in …

… the transformation of an agrarian and rural society into an industrial and urban society.

1750 - 1850

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2011

craftsmen, laborers, hackers

22Source : www.acando.com

The rules of business are changing

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CultureCulture

Companies

Companies

SocietySociety PoliticsPolitics

Development

Development

Government

Government

Education

Education

EconomyEconomy

The rules of business are changing

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internet tools get into companies …

Source: extracted from the “Informe Sociedad de la información 2009” (primary source: Mckinsey 2009)

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…to be applyed in different processes

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… but organized

according to new contexts

…

Knowledge Based economy

Internet connected

In a Global platform

Connected Knoledge = People

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… to become a

Smart

Companybased on [Social] Network

strategies

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Smart company

a model

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SMART COMPANY

Knowledge People

NetworksINTERCompany

INTRACompany

ACESS TO KNOWLEDGE

NEW GENERATIONS

EMPOWERMENT

PROJECTS AND OBJECTIVES

- EMPLOYEES-+ NETWORKS

FREE OPENDISTRIBUTED

CREATION

EVERYTHING IS I+D

COMMUNITIES

OPEN INNOVATION

REPUTATION

COLLABTORATIVE PROJECTS

MARKETINGADVERTISING

K-LEADERHIPS

REINFORCE RELATIONSHIPS

ACTIVE LISTENING

DESCENTRALIZATION

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SMART COMPANY

Knowledge People

NetworksINTERCompany

INTRACompany

ACESS TO KNOWLEDGE

NEW GENERATIONS

EMPOWERMENT

PROJECTS AND OBJECTIVES

- EMPLOYEES-+ NETWORKS

FREE OPENDISTRIBUTED

CREATION

EVERYTHING IS I+D

COMMUNITIES

OPEN INNOVATION

REPUTATION

COLLABTORATIVE PROJECTS

MARKETINGADVERTISING

K-LEADERHIPS

REINFORCE RELATIONSHIPS

ACTIVE LISTENING

DESCENTRALIZATION

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NETWORKS

BENEFITS

• Problem Solving• Development and testing of good

practices• Update and distribution of

knowledge• Research and Innovation• Education & Learning• Improvement of public relations• Production Optimization• Organizational inefficiencies• Save territorial barriers

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“Communities of practice are groups of people who share a passion for something that they know how to do, and decide to interact regularly to learn how to do it better.” (Etienne Wenger)

“A group of self-governing people whose practice is aligned with strategic imperatives and are challenged to create shareholder value by generating knowledge and increasing capabilities” (Hubert

Saint-Onge)

Community Perspective

Business Perspective

Communities of Practice (CoP)

NETWORKS

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NETWORKSINTRA

Company

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Enterprise:

The

Knowledge

Ecosystem

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NETWORKSINTERCompany

BENEFITS

• Open Innovation• Need for social cohesion -

territorial• Sector Revitalization• Business Strategies• Promotion Initiatives• Cost Optimization• Multidisciplinary

Innovació

Comunicació Interna

Gestió del Coneixement

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IBM

LINUX

NETWORKSINTERCompany

37http://gw.innocentive.com/ar/challenge/marketPlace

NETWORKSINTERCompany

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http://twitter.com/DellOutlet

NETWORKSINTERCompany

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NETWORKSINTERCompany

http://mindstorms.lego.com/eng/Israel_dest/Default.aspx

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NETWORKSINTERCompany

http://mystarbucksidea.force.com/ideaHome

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“The

knowledge

is out there”

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Enterprise Social Networks

Smart Companies focus the business activity on knowledge management

By creating NETworks at two sides of the corporate

boundariesPeope + Techology +

Leadership

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Thanks!!

and enjoy the NET

Maria Jesús Salido Rojo

www.TheProject.ws

maria.salido@gmail.com

Telf. +34 646 47 90 60