Engaging Attendees Today: How to Combine Virtual and Face-to-Face Meetings

Engaging Attendees Today

How to Combine Virtual and Face-to-Face Meetings

Engaging Attendees TodayHow to Combine Virtual and Face-to-Face Meetings

Michael McCurry, CMP

Facilitator

Today’s Agenda

1. Discuss how to use Social Media as tool to enhance attendee experience before, during and after meeting

Today’s Agenda

2. Identify ways to manage technology to deliver a seamless Hybrid experience

Today’s Agenda

3. Discuss strategies for increasing interaction between virtual & face2face attendees

Christina Coster

Freelance Planner

Jessica Levin

7 Degrees Communication

Jeff Hurt

Velvet Chainsaw Consulting

OUR PANELISTS

An Inside Look

Definition of Hybrid Event

Online and face2face attendees interacting with one another utilizing one or more virtual

components

The Big Picture

Why consider livestreaming & hybrid events

Consider the “Long Tail

The Birth Of Event Camp 2010

Un-Conventional Venues Create

Excitement!

The Fun Factor!

It’s About Attendee

Engagement

Blended UnConference Elements With

Traditional Events

1. OpenSpace Concepts

2. Peer2Peer Collaboration

3. Fish Bowl Activity

Good Adult Learning Techniques for

Content Delivery is Paramount to

Effective Learning!

Learning Continues

Outside the Meeting

Using Social Media To Enhance Before, During & After Meeting Experience

Online eCommerce & Registration

The Conference eCommunity

Blogs & Social Media Marketing

Back Channel Conversation

Twitter Monitor and the

Twitter Stream

Technology & Logistics To Consider When Staging A Hybrid Event

Venue with Free WiFi

Venue with Adequate Bandwidth & Internet Connection

Production Crew &Cameras Operated

By People

Proper Interface Hardware for Digital

Adequate Electric for AV equipment &

attendees

Online Video Streaming Provider

The online provider compresses & digitizes the video for distribution

1. How is the room set?2. What's the ambient

lighting like?3. Will someone be

behind camera?

Questions to ask venues, equipment & service providers

4. What's your internet access?

5. How fast is your internet? (512kb/min)

6. Do you have appropriate PC hardware interface?

Questions to ask venues, equipment & service providers

7. What livestreaming online provider do you use?

8. Is your OP password protected ?

9. Does your OP integrate w/ social networks?

Strategies For Blending Virtual &

Face2Face Attendee Experiences

Best Practices For Engaging Virtual & F2F Audiences

1. Don’t just pour the F2F experience into virtual platform

2. Call the virtual audience a remote audience

3. Ask your production crew forrecommendations on dress

4. Establish #hashtag. Marketearly and often.

5. Ask someone to follow the Twitter stream and monitor for questions

6. Break the “Fourth Wall”

7. Provide moments of intimacyfor remote audience

8. Have an appointed Twittermoderator

9. Have presenter stop every10-20 minutes & give F2Faudience an activity. Thenpresenter can talk toremote audience.

10.Show shots of F2Faudience

Preparing Your Speakers For Hybrid

Recap1. Discussed how to use Social Media

as tool to enhance attendee experience before, during and after meeting

2. Identified ways to manage technology to deliver a seamless Hybrid experience

3. Discussed strategies for increasing interaction between virtual & face2face attendees

Connect With Us1. Michael McCurry - @MichaelMcCurry

http://www.michaelmccurry.net/

2. Christina Coster - @MizCity

3. Jessica Levin - @sevendegreescom http://sevendegreescommunications.com/

4. Jeff Hurt – @JeffHurt http://jeffhurtblog.com

Upcoming PCMA Events

• Education Foundation DinnerMay26, 2010

Hilton WashingtonWashington, D.C.

• Education ConferenceJune 13-16, 2010

Fairmont The Queen Elizabeth Montreal, Quebec

• Online Learning Centerwww.pcma.org/onlinelearningcenter

THANK YOU FOR JOINING US!

Engaging Attendees Today: How to Combine Virtual and Face-to-Face Meetings

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