Engage121 Standard Evaluation

Engage121Evaluation

Home Tab: What is it?The Home Tab offers easy, one-click access to charts, analytics and Key Tabs/Resources.

Home Tab: What is it?

Home Tab components

Your primary charts

Secondary charts created in the Evaluate Tab. These charts can be edited, replaced and created as needed

Your quick view engagement pane for Engage121 Tabs

Log Out Button

Main Engage121 Tabs

Evaluate: Measure your Results

Learn where your customers talk about you.

Preview your audience on:

FacebookTwitterTumblrYouTubeLinkedInGoogle+BlogsRating and Review sitesand more.

Your Brand Mentions

Compare your Fans and Followers.

Facebook Insights and Twitter Analytics

Compare key demographics

Your Brand Facebook Insights

Your Twitter Account Analytics

Sentiment Analysis

Know where you stand:

Compare your brand sentiment to competitorsAgainst thought leadersIndustry Standards

Your Brand Sentiment

Understand who is speaking about you.

Gender Occupation Location Where they eat Where they

shop Age Interests People vs.

Companies Family Status Employment

Status and more.

Occupation

Where they shop

Evaluate Tab: What is it?The Evaluate Tab allows you to create reports and charts to track you or your brand’s activity, effectiveness and sentiment. This is the best place in the Engage121 application to monitor your success.

Evaluate Tab: What is it?Engage121 Analytics is the main Evaluate tab that comes pre-built within your Engage121 application; covering Reputation, Campaigns and Facebook Insights.

Evaluate Tab: How to Use it?

Engage121 Analytics : Campaign Reports

Click on the different tabs to see all of the analytics for this campaign

Select your campaign to access the report

Evaluate Tab: How to Use it?

Engage121 Analytics : Facebook Insights Report

Choose which Facebook Business Page you want to view data for

Click on the different tabs to access other insights for your Business Page

Select the time frame to view your data

Evaluate Tab: How to Use it?

Evaluate charts help you measure the effectiveness of your campaigns.

Each chart can be Enlarged, Edited, Deleted, or viewed as data.

You can easily create a new chart by simply clicking the ADD CHART symbol.Choose criteria for each chart. <Sample shown

You can add a New Chart Tab by simply clicking the +Add Tab.

Evaluate Tab: How to Use it?In the Evaluate Tab; You can export any chart or a series of charts to help with monthly company reports. Charts can also automatically be delivered.

The Export button will allow you to export all or selected charts from each tab as a PDF, HTML, Word or Excel file.

A date range can also be selected for your chart by simply clicking edit next to the dates on the top right. (Example below)Data within your charts, is accessible for 30 rolling days.

Evaluate Tab: How to Use it?

Export an Excel file

Once you export an excel file, the links to the posts will be live in the spreadsheet.

Any changes in the spreadsheet will not be reflected in the E121 application.

Evaluate Tab: How to Use it?In order to understand what the chart capabilities are, you must first understand what’s being calculated. The next several slides will walk you through nomenclature, chart type definitions and sample charts.

Chart Type Chart Name Description

Outcomes Facebook Insights Incorporate Facebook Insights for your connected Facebook page, including Unique likes, comments and other insight data, aggregated or tracked over time.

Keyword Rank Ranks the prevalent words that appear in association with the keywords you've entered.

Sentiment Measures tone of the posts that mention your keywords

Share of Voice Track your presence among a specific audience. Define the audience with a set of keywords, and then compare two or more “segments” across that audience.

Activity My Activity Charts your activity on different social media platforms (posts, comments, etc.)

This begins to explain Chart Types, Names and Descriptions.

Evaluate Tab: How to Use it?

Chart Type Chart Name Description

Reach BuzzBuzz Compare

Uses keywords. Searches Twitter, Facebook, YouTube, review sites, blogs, and other social media. Can use exclusion words. Use Buzz Compare to compare multiple brands or keywords.

Fans/Followers -Tracks fans and followers based upon user’s connections. (Facebook, Twitter and Tumblr)-Twitter (Select Handles) – Track other users’ Twitter followers over time.-Twitter Rank – Charts your overall Twitter rank, Following Ratio or Klout score against others over time.

Direct & True Reach A way to track “impressions”. Direct Reach = # of people you reach through a Tweet. True Reach = # of people you are reaching through other’s re-tweets.

Platform Pie chart breaks down mentions of specific keywords by domain and handle.

Engagements Foursquare Check-ins View check-ins by date or by name.

Engagements by Tag Tracks the interactions with tagged speakers.

Tags Tracks the number of speakers assigned with the selected tag.

Interactions Tracks direct messages and replies on Twitter and posts, comments and wall posts on Facebook. Can be aggregated, or broken out by connection.

Web Stats Tracks numbers of visitors to your web site or pages based on your Google Analytics connection.

Link Tracking Displays the number of click throughs for a specific bitly link (option must be selected in the Speak section when generating the link)

Facebook FANlet Displays the results of your selected FANlet.

Continued from last slide

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Buzz Charts

Buzz Charts:Count the number of times a keyword is mentioned by platform.

Buzz Compare, compares the buzz of multiple keywords to each other.

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Fans & Followers Charts

Fans and Followers -

All Platforms – The total # of F&F’s of all connected platforms.

By Connection – # of F&F’s by specific connections.

Select Handles – # of F&F’s by select Twitter handles, either yours or other peoples.

Twitter Rank – Charts your overall Twitter rank against others over time.

Following Ratio – The # of your followers or # of people you follow.

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Direct and True Reach Charts

Direct and True Reach

Direct Reach = # of people you reach through a Tweet.

True Reach = # of people you are reaching including when others retweet you

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Platform Charts

Platform

Pie chart breaks down mentions of specific keywords by Social Media platform.

Also exports the top 5 posters of each platform

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Engagement Charts

Engagement Charts

Foursquare checkins – # of times people check into your Foursquare Venue

Interactions – Tracks direct messages and replies on Twitter and posts, comments on Facebook.

Link Tracking – Displays the number of click throughs for a specific bitly link (option must be selected in the Speak section when generating the link)

Facebook FANlet – Displays the results of your selected FANlet poll.

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Sentiment Charts

Sentiment

Measures tone of the tweets, blog posts, articles that mention your keywords.

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Facebook Insights Charts

Insights

Facebook Insights – Demographics and interaction data of your Facebook fans; Age, Gender, Fans or Pages and Post level Insights, including Likes, Views, Comments and Shares.

Youtube Insights – Demographics and interaction data of your Youtube followers; Age, Gender, Popularity, Users, Views, Comments, Subscribed,

Un-Subscribed, Favorites and ratings.

Web Stats – Tracks numbers of visitors to your page based upon your Google Analytics connection.

Evaluate Tab: How to Use it?Evaluate Chart Samples; Twitter Insights Charts Twitter Insights – Demographics

and interaction data of your Twitter followers; Age, Gender, interests, habits, family status.

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Facebook Insights Charts

Facebook Insights – detailed reach data with likes added & removed, organic, viral and paid reach.

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Facebook Insights Charts

Facebook Insights – Demographics and interaction data of your Facebook fans; Age, Gender, Geography

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Facebook Insights Charts

Facebook Insights – Post performance

Evaluate Tab: How to Use it?

Evaluate Chart Samples; Facebook Insights Charts

Facebook Insights – Engagement activity & performance

Engage121 Analytics: Widget driven reporting

Analysis: DIY Charting

Brand Reputation Scorecard - Dashboard

Brand Reputation Scorecard - Dashboard

Brand Reputation Scorecard - Dashboard

Brand Reputation Scorecard - Dashboard

Brand Reputation Scorecard - Results