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A review of the tools to use when pinning. You can download the pdf from thei eModeration website at http://www.emoderation.com/about/publications
Citation preview
1
Authored by
Date
26
2012
For more information call Tamara Littleton on +44 (0)20 3178 5050 www.emoderation.com
eModeration Ltd :: The Media Village :: 131-151 Great Titchfield St :: London :: W1W 5BB :: UK
A review of the best tools on the market to help
your Pinterest use, from screen capture to curation
April 2012 Authored by Bliss Hanlin
19 Tools for
Pros
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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eModeration Guide: 19 Tools for Pinterest Pros
Contents
19 Tools for Pinterest Pros 3
General Use Tools ................................................................................................................................... 3 Enlarge Pin Images Tools ....................................................................................................................... 4 Screen Capture to Pin Tools ................................................................................................................. 5 Curation ................................................................................................................................................... 6 Influence, Analytics and Metrics ......................................................................................................... 7
About eModeration 9
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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eModeration Guide: 19 Tools for Pinterest Pros
19 Tools for Pinterest Pros
As Pinterest growth skyrockets, so follows the number of tools available to help us manage our
content, understand our metrics, and be better pinners. Here are just a few of the tools and
services now available for use with Pinterest that are especially handy for brands, marketers,
and Pinterest devotees.
(Are we crazy for Pinterest? Little bit! For more from eModeration on Pinterest, try our look from
a legal standpoint at the new Terms of Use going into effect April 6, our Everything Pinterest
guide, and of course, eModeration's boards on Pinterest.)
General Use Tools
Official "Pin It" Pinterest Bookmarklet - sometimes
the simplest answer is the best one. Pinterest offers
a "Pin It" bookmarklet on its goodies page. Just right
when you want to pin that, there and then be
done.
Pin a Quote - a bookmarklet that turns a text quote
into something pinable, although for a more
alluring visual, you'll need to PayPal the creator for
an upgrade to the Pro version. Reminiscent of how
the Wall Street Journal is using quote presentation
on Pinterest as lead-ins to articles and stories. We
love this one - it is win-win-win for the Pinterest
quote/inspiration loving community, the Pin/Board
curator, and the original content author.
SpinPicks - for the curating weary, SpinPicks finds
topical eye-candy across the web for your Pinning
pleasure, and does its best to do so in a responsible
digital citizen way by bypassing search link and
aiming for original source material linking. SpinPicks
is still in beta. We found it to be a little slow, and not
being able to input a search topic was frustrating.
But we do love the exploring aspect for Flickr CC
licensed images.
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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eModeration Guide: 19 Tools for Pinterest Pros
Enlarge Pin Images Tools
Pinterest Image Expander - a Google extension,
Pinterest Image Expander takes the click out of
viewing for the Pinterest surfer by expanding the
image with an in-line view upon hover. This kind of
tool is great for the repinners amongst us. This
particular tool was created by a masterful small
business pinner - Brian Noah of Noah Photography.
Pinterest Pro - the Swiss Army knife of Pinterest use
tools, Pinterest Pro is a Google extension that adds
the hover/zoom feature of Pinterest Image
Expander (with an even larger expansion,) but also
incorporates a "right click to pin" function and a
quickie view of trending pins via a drop-down view
from the extension toolbar. By Zach Allia, the
maker of "Friendsheet for Facebook."
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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eModeration Guide: 19 Tools for Pinterest Pros
Screen Capture to Pin Tools
url2pin.it - an alternative to a bookmarklet,
url2pin.it offer an easy interface for the casual user
for presenting a full-screen capture. The source link
pulls over in the description field. We liked how
url2pin.it added a little touch of fancy, by
presenting color mapping of the image along with
(HTML color codes upon rollover) in a handsome
color block at the bottom of the pic.
Screen 2 Pin - a Google extension by the makers
of url2pin.it, with the same Pinterest-friendly screen
capture result.
Snapito! - terrible name, great product. Snapito's
"Pin Page" bookmarklet allow you to screen
capture a website or landing page, and have that
automatically turn into a pin - including the full-
source URL into the description. We love responsible
pinning, and that the URL is baked into the resulting
pin is a big plus to us.
Pinstamatic - the makers of Snapito must have
overheard us about that name, as they are working
on a similar product that incorporates the screen
grab tool, adds "sticky note" images for pinning
text, and a Twitter profile card pin-maker. In the
early stages, and they are looking for design help.
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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eModeration Guide: 19 Tools for Pinterest Pros
ShotPin - ShotPin's makers know that while a quick
screengrab is handy, sometimes what is really
needed is judicious cropping. Their Google
extension offers capture and then crop, a
functionality the other Capture to Pin tools should
take note of. As much as we love cropping, the UX
of this one was a little clumsy, and it does not
automatically credit the source link. Quibbles,
because the easy crop is fantastic.
Curation
Curalate - like some of the other companies in this
category, Curalate has big plans, scaling to
provide value to big brands by offering a
monitoring, analytics, and brand intelligence
platform focused on social curation. That's right,
they see visual content curation as more than just a
one-off, but a movement. Currently moving to an
invitational beta, the team at Curalate would love
to hear from more brands and agencies interested
in getting a first look.
Percolate - overwhelmed by your content needs in
general? Percolate is ready to take the whole
kaboodle off your hands, make it tidy for you, then
hand it back with a bow by using algorithms to
learn a brand's taste and then surface relevant
content in an organized way. The dashboard then
reveals what kind of content resonates the most
with the brand's different audiences. We assume
with a kit as powerful as what they are describing,
a little Pinterest action is not going to be a hardship.
For brands that have high content output needs, a
tool like Percolate makes a lot of sense.
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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eModeration Guide: 19 Tools for Pinterest Pros
Influence, Analytics and Metrics
PinReach - (formerly PinClout"), an analytics service
that helps Pinterest users monitor trends and gauge
their success on the site. We especially like the
"trending pins" section. Fun for surfing.
Repinly - yet another influence tracker, Repinly has
an attractive design but seems a little light on
innovative features.
Pinpuff - one of the first pinfluence raters, Pinpuff is
still going strong, with info about much your
account is worth, along side reach, activity and
virility scores. The PinPerks program is innovative,
with business promoters exploring social influence
via
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eModeration Guide: 19 Tools for Pinterest Pros
Pintics - Pintics says it will provide a multiple
account dashboard (we could really use this!) with
with metrics included sales data. In closed beta,
and an outgrowth of a hackathon.
Pinerly - promising to be the next best thing since
sliced bread, we don't have access to this one yet.
The streamlined dashboard is intriguing, as is the
"schedule pins" feature. We didn't have the
patience for the "Invite 10 friends and maybe we
will show you a bigger screenshot of what you
might someday be invited to join" game (and
apparently, we aren't the only ones who feel that
way), but possibly you have more stamina for that
kind of thing than we do.
Google Analytics - "But wait!" you might be thinking
to yourself. "Google Analytics does not belong in
this list! If you are going to mention Google
Analytics in relation to Pinterest, might as well stick
in Photoshop! Or Ice Cream! Or my Aunt Maude!!"
Well, we admit, we weren't going to include it, but
then we found this brilliant explanation from
Mashable about how to make Pinterest data jump
through Google Analytics hoops, and knew we'd
be doing a disservice by leaving it out.
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eModeration Guide: 19 Tools for Pinterest Pros
image courtesy of Modea
Honorable Mention - A special shoutout for a
hobbyist project called simply "Pinterest
Bookmarklet" (although "Pinterest Audience"
appears to be a contender) that uses Pinterest's
source tracking and displays the data as a save-
able .csv file. We imagine this could be of particular
use for marketers gathering brand competitor
intelligence and hope Aaron, Josh, and
A.J.continue its development.
If you'd like to see this last one in action, try running it on an often-pinned-from site like
Pillsbury.com. If it is near lunchtime, maybe try running it from a clothing retailer site instead,
as we went weak at the knees at the thought of the Caramel Brownie Bites, a Pillsbury 2012
Bake-off finalist. Yum!
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eModeration: The Guide to Social Media Engagement for Financial Organisations
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eModeration Guide: 19 Tools for Pinterest Pros
About eModeration
About eModeration
eModeration Limited is an award-winning social media management agency. It works with
some of the world’s biggest brands (including BBC Worldwide, ITV, HSBC, MTV, Sony Mobile,
ESPN, Hyundai, Smirnoff, the LEGO Group, Sprint and The Economist) and agencies (including
Starcom MediaVest Group, Wieden + Kennedy, Ogilvy, Saatchi & Saatchi, DDB Worldwide,
Crispin Porter + Bogusky and Publicis Groupe).
Based in London UK, with offices in Los Angeles and New York, eModeration provides multi-
lingual moderation and community management services, consultancy and social media crisis
management training to clients in the TV, entertainment and digital publishing industry and blue
chip clients hosting online communities.
Committed to ethical business practices and to the promotion of child online safety,
eModeration's CEO Tamara Littleton recently worked with the UK Government department
UKCCIS to produce its guidelines on how to moderate online environments for children.
eModeration contributes to the growth of knowledge in the social media world via its white
papers, blogs and seminars, and has a strong roster of returning clients who appreciate the high
quality of its services.
Media and blogger contacts:
For eModeration: To speak to Tamara Littleton, CEO, eModeration, please contact: Kate Hartley,
Carrot Communications, Tel: 0203 178 5052 / email kate.hartley@carrotcomms.co.uk
Kate Hartley
Carrot Communications
Tel: +44 (0)771 406 5233
E: emoderation@carrotcomms.co.uk
Twitter: @katehartley
© eModeration Limited 2012. This document is the intellectual property of eModeration Limited and may not be duplicated or
disclosed to any third party without the written permission of an authorised officer of the company.
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