Emma how to create a culture of digital innovation

How to create a culture of digital innovation

Emma Robertson

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Hello !

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About Transform

Digital & multi-channel consultancy, working with clients to deliver customer-centred change for commercial benefit

Bringing together experts with cross-sector expertise

Innovation, creativity and rigour, to define, design and deliver services relevant to a rapidly changing world

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What does a “culture of innovation” mean?

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Culture is a team activity

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Space Matters

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Happiness Matters

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Fearlessness Matters

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But the team take their cultural lead from the top

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Innovation is more than ideas

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Hard Work

•  Customers

•  Markets •  Trends

•  Behaviours

•  Attitudes

•  Commercials

•  Strategy

•  Assets

•  Context

•  ... … …

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Tools & Techniques

•  Rule breaking

•  Gamification tools •  Other world scenarios

•  Out-of-comfort-zone thinking

•  Comparator ideation

•  … … …

•  Workshop planning

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Leap of Faith

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A thousand little things

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It can be the little things that count

Thank You!