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1
LinkedIn is a Powerful Tool
© 2016 eFolder, Inc. All Rights Reserved.
...if you know how to use it!
$L l5
7
s.
6
How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full
Ted HulsyVice President of Marketing, eFolderehulsy@efolder.net
Agenda
• Expert Introduction• Fun Facts about LinkedIn• LinkedIn Marketing Process Roadmap
– Strategy: Laying the Foundation– Targeting: Finding Prospects– Outreach: Making Connections– Publish: Top-of-Mind Campaigns
• Questions and Discussion
3 © 2015 eFolder, Inc. All Rights Reserved.
Expert Introduction: Andrew Moon
4 © 2016 eFolder, Inc. All Rights Reserved.
“I’m not a rockstar, ninja, or guru. I’m an ordinary guy helping entrepreneurs do extraordinary things with information technology.”
• Entrepreneur since age 8• 22+ years in the IT industry• Author of “Insider
Technology Secrets”• Passions: cars, technology,
and Orange
5
LinkedIn is a Powerful Tool
© 2016 eFolder, Inc. All Rights Reserved.
...if you know how to use it!
$L l5
7
s.
6
6
Fun Facts about LinkedIn
© 2016 eFolder, Inc. All Rights Reserved.
Registered members as of November 2015
7
f22%
32%
26%
12%
2nd largest demographic is 50-64
WHO THEY ARE
70%are age 30 and above
Largest demographic is 30-49
f
Fun Facts about LinkedIn
© 2016 eFolder, Inc. All Rights Reserved.
8 © 2016 eFolder, Inc. All Rights Reserved.
Virtually limited pool of prospects
=
Fun Facts about LinkedIn
© 2016 eFolder, Inc. All Rights Reserved.9
But…how?
So how do we reach this massive pool of prospects…
…bring them into your network…
And move them toward becoming clients?
?
10
Answering that question, and giving you the tools to EXECUTE is my mission!
And I’ve developed the only proprietary LinkedIn training system specifically for MSPs.
© 2016 eFolder, Inc. All Rights Reserved.
n
LinkedIn Marketing Process Roadmap
Z
4Y
@@STRATEGYTo be extremely effective, you must start with a strong foundation.
TARGETINGDeveloping “Prospect Profiles” will help you find the ideal clients.
OUTREACHAttracting your ideal clients starts with connections.
PUBLISHINGDeveloping a consistent “top-of-mind” campaign displays your thought leadership.
RESULTSExecuting the
entire system will consistently bring in new
business.
7• © 2016 eFolder, Inc. All Rights Reserved.© 2016 eFolder, Inc. All Rights Reserved.
12
Strategy | Laying the Foundation
© 2016 eFolder, Inc. All Rights Reserved.
The 3 Things You MUST Do Before Anything Else!
Develop your “Prospect Profiles”
Join the RIGHT LinkedIn Groups
Optimize your Profile to Convert Views intoConnections
1.
2.
3.
4Z
13 © 2016 eFolder, Inc. All Rights Reserved.
1. Optimize Your LinkedIn Profile
Strategy | Laying the Foundation
Z
14
2. Develop your “Prospect Profiles”
Strategy | Laying the Foundation
Z
15 © 2016 eFolder, Inc. All Rights Reserved.
3. Join the RIGHT LinkedIn Groups
Join the groups where your prospects can be found, NOT your competitors
Z
Strategy | Laying the Foundation
16 © 2016 eFolder, Inc. All Rights Reserved.
ZOne-Time Setup Complete!
Results:
• Crystal Clear Picture of Your Ideal Prospects
• Every time you login to LinkedIn, you have a clear plan of attack!*
• Optimized LinkedIn Profile• This will convert views into
connections
• You’re in the right LinkedIn groups
• Giving you tens of thousands of potential prospects
• Rock-solid foundation
Strategy | Laying the Foundation
LinkedIn Marketing Process Roadmap
Z
4Y
@@STRATEGYTo be extremely effective, you must start with a strong foundation.
TARGETINGDeveloping “Prospect Profiles” will help you find the ideal clients.
OUTREACHAttracting your ideal clients starts with connections.
PUBLISHINGDeveloping a consistent “top-of-mind” campaign displays your thought leadership.
RESULTSExecuting the
entire system will consistently bring in new
business.
7
18
Targeting | Finding Prospects
© 2016 eFolder, Inc. All Rights Reserved.
4Finding New Business
19
Targeting | Finding Prospects
© 2016 eFolder, Inc. All Rights Reserved.
Advanced People Search
gFilter for:• Industries• Company Size• Seniority• Geographic area• Keywords• Company4
20
Targeting | Finding Prospects
© 2016 eFolder, Inc. All Rights Reserved.
Targeting Local Business Owners
4
21
Targeting | Finding Prospects
© 2016 eFolder, Inc. All Rights Reserved.
Targeting National Business Owners
4
22
Targeting | Finding Prospects
© 2016 eFolder, Inc. All Rights Reserved.
Targeting Specific Industries
4
LinkedIn Marketing System
for MSPs
Strategy Outreach
Publish Client
Z Y #1 2 3 4
1. Prospect Profiles2. Profile Optimization3. Join Groups
Connect with potential prospects (Daily or Weekly) to build relationships
Monthly setup of “top-of-mind” campaigns
Ongoing relationship nurturing with focus on closing new clients
@@
Outreach | Making Connections
for MSPs
LinkedIn Outreach: 3 Key Activities
Y 1. Reach out to new prospects every day.
2. Monthly setup of top-of-mind campaign.
3. Manage your LinkedIn Inbox to follow up on leads.
4
for MSPs
1. The right way to send connection requests
2. Our referral generating strategy that generates an average response rate of 70%
-Outreach | Making Connections
LinkedIn Outreach: Connecting
Y
for MSPs
YOutreach | Making Connections
LinkedIn Outreach: Connecting
for MSPs
Y 30-50%acceptance rate
# Paying client
Coffee or call,
Outreach | Making Connections
LinkedIn Outreach: Connecting
for MSPs
What if you run out of connection requests...
....or what about those people who aren’t open to connecting to people they don’t know?
?Outreach | Making Connections
for MSPs
Y 70%response rate.
A referral generating strategy with a
Outreach | Making Connections
LinkedIn Outreach: Referrals
for MSPs
YOutreach | Making Connections
LinkedIn Outreach: Referrals
for MSPs
YOutreach | Making Connections
LinkedIn Outreach: Referrals
for MSPs
LinkedIn Outreach: ReferralsY 70%
Outreach | Making Connections
LinkedIn Marketing System
for MSPs
Strategy Outreach
Publish Client
Z Y #1 2 3 4
1. Prospect Profiles2. Profile Optimization3. Join Groups
Connect with potential prospects (Daily or Weekly) to build relationships
Monthly setup of “top-of-mind” campaigns
Ongoing relationship nurturing with focus on closing new clients
@@
for MSPs
Thought Leadership
@@ Relevant content
Be seen as a thought leader in your industry and stay in front of your target prospects daily
9
Publish | Top-of-Mind Campaigns
for MSPs
Status Updates
@@Publish | Top-of-Mind Campaigns
for MSPs
LinkedIn Pulse
@@Publish | Top-of-Mind Campaigns
for MSPs
Your LinkedIn Company Page
@@Publish | Top-of-Mind Campaigns
for MSPs
Sharing in Groups (1-2x/wk)
@@Publish | Top-of-Mind Campaigns
Publish | Top-of-Mind Campaigns
for MSPs
Follow Up with Leads in Your Inbox
@@
LinkedIn Marketing System
for MSPs
Strategy Outreach
Publish Client
Z Y #1 2 3 4
1. Prospect Profiles2. Profile Optimization3. Join Groups
Connect with potential prospects (Daily or Weekly) to build relationships
Monthly setup of “top-of-mind” campaigns
Ongoing relationship nurturing with focus on closing new clients
@@
Results | Making It Happen
for MSPs
Turning Connections Into Clients
7
Results | Making It Happen
for MSPs
Turning Connections Into Clients
“I can't tell you just how important and amazing your help, advice and guidance has been for me. Thank you!”Leia Shilobod, President, CEO, IT Princess of Power, SuperWomanInTech Solutions, Inc.
My Promise To You Today
A step-by-step SYSTEM that consistently adds new prospects to your sales funnel and....
A plan for converting connections into clientsHow to build a massive referral network
Keeps you top-of-mind with your entire network
%
%
%%
for MSPs
I hope I have delivered on my promise!
LinkedIn Marketing Process Roadmap
Z
4Y
@@STRATEGYTo be extremely effective, you must start with a strong foundation.
TARGETINGDeveloping “Prospect Profiles” will help you find the ideal clients.
OUTREACHAttracting your ideal clients starts with connections.
PUBLISHINGDeveloping a consistent “top-of-mind” campaign displays your thought leadership.
RESULTSExecuting the
entire system will consistently bring in new
business.
7
45
for MSPs
I have created a step-by-step program that includes the EXACT system, scripts and tools we use to execute LinkedIn campaigns for our clients...=...and it includes my support
LinkedIn for MSPs
INCLUDES: Profile Optimization Workbook
46
for MSPs
LinkedInForMSPs.com/Profile
Step-by-step videos Copy/Paste Messaging Scripts LinkedIn Automation Tools Monthly Mentoring (Live Q&As) Private Mastermind (LinkedIn
Group) Lifetime support & updates
LinkedIn for MSPs
Testimonial
for MSPs
”I highly recommend the course”
"I highly encourage anyone who is a LinkedIn user to attend Andrews course. I have already started making improvements to my profile and have learned several tips and strategies to make my profile better. I can only imagine how much more I'm going to learn..."
Charles Henson, Managing PartnerNashville Computer
COST? Profile Optimization Workbook
55
for MSPs
LinkedInForMSPs.com/Profile$3000 / Month
Step-by-step videos Copy/Paste Messaging Scripts LinkedIn Automation Tools Monthly Mentoring (Live Q&As) Private Mastermind (LinkedIn
Group) Lifetime support & updates$995 Reg Price
$595$995 Reg Price
LinkedInForMSPs.com/eFolderDeal Deal Expires3/8/16 at midnight EST
LinkedIn for MSPs
for MSPs
BONUS: Profile Optimization Workbook
49
LinkedInForMSPs.com/Profile
LinkedIn for MSPs
for MSPs
eFolder PR and Social Media Guide
© 2016 eFolder, Inc. All Rights Reserved.
This guide includes:• Best Practice
guides for LinkedIn, Facebook, and Yelp
• A sample press release and press release template
• 10 hashtags to use on Twitter
• And much more!
Questions and Discussion
Thank you!
Andrew Moon | Orange Nomadamoon@orangenomad.com@theorangenomadfacebook.com/orangenomadllclinkedin.com/in/orangenomad
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