Ecommerce Redeployment 1-17-2011

Minneapolis Marketing Authority Jan 17th, 2012

Agenda

Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions

Roundtable Discussion– Current Issues– Open Table

Topics of Interested

Random “Stuff”

Background

10 Years Internet Marketing Experience– Started with Email Marketing

– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues

– Left to Start My Own Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients

I started this group to share and learn with others

Background

Areas of Expertise

– eCommerce

– Search Engine Optimization

– Online Advertising

– Social Media

– Conversion Optimization

Background

Web Portfolio

– eCommerce

– Luxury Real Estate

– Niche Topics

– Social Network

Background

Michelle Schmidt• 10 Years Internet Marketing Experience– Currently Operates IceLinkDesign.net

Agenda

Introductions–What You Currently Do?

–Experience with Internet Marketing

–Current Issues/Questions

Agenda

General Discussion–Open Forum / Questions

–News & Events

–My Current Project / Discussion

–Google +1 Introduction

Current Project

BuyEyeglasses.com Re-Deployment• New Brand & Design

• Sync with Supplier

• Add Complex Product Filtering

• Increase Prescription Orders

Current Project

New Branding & Design

OLD NEW

Current Project

Sync with Supplier

Magento Store

External MySQL

Supplier XML Feed

Inventory XML Feed

Web Based Reports and Manual Matching

• Poorly Managed• Missing Fields• Not Standardize

Automated & Manual Matching to Sync

Current Project

Complex Filtering

Brand Filtering Only

Multi-Dimensional

Current Project

Increase Prescription Sales

• Problems:– “Opt In” Model– Complicated Wizard– No Decision Tree– Fields Not Required– Frame / Prescription Combine

Current Project

Other Features• Category Pages– No Refresh Add to Cart & Indicator– Quick View Modal

• Product Page– Prescription Configurator– Credibility Indicators– Social Proof

Current Project

Other Features• Product Page example

– Prescription Configurator– Credibility Indicators– Social Proof

Google

Google +1

Google

Highlights• Add the Button http://www.google.com/+1/button/

• Pick Size http://www.google.com/webmasters/+1/button/index.html

• Make Sure Add Canonical Tag– Tells Google Page to Prioritize

<link rel="canonical" href="http://www.example.com/product.php?item=widget&sort=num">

Google

Components– Circles– Hangouts– Home– Sparks– Profile– Photos

Google

Stream• Shows Info Shared

– You Can Share Content Here– What Your Friends Are Sharing https://plus.google.com/u/0/

• Analogous to FB News Feed

Google

Circles• Not FB or Twitter– More Control

– Cannot Simply Friend or Follow

Google

Hangouts• Video Chat

• Up to 10 People

• Click on Hangout

• Install Plugin

Google

Photos • Upload

• Share Similar to Facebook

Google

Other • Finding People / Clients– Circles > Find People– Use Circle+ Chrome Extension to Facilitate– Directories

• gglpls.com• Recommendedusers.com

Google

Other • Updating Profile– Icon in Top Toolbar

• Creating a Page– On Stream Click Create Page

• Posting to Facebook

Google

Other • Posting to Facebook– Go to facebook.com/mobile and click on Send me

my upload email

– Click send me my upload email

– Create a new circle in G+

Google

Other • Posting to Facebook– Add a contact name with FB email

– Edit FB Page for Mobile Updates