View
64
Download
0
Category
Preview:
Citation preview
Product attributes
Customer attributes
Reach
Default advantages, default disadvantages
Core customer motivations
Do they give you enough reach?
Who?
Customer Needs
Constraints
Assumptions
What problem must I solve?
Technical, industry
What must I validate after launch?
What?
Qualitative
Quantitative
Test
Do not outsource talking to customers
Data over opinions
AB Test (if you can)
How?
Wait! What about concrete marketing tricks?
Ignore hype
Go where your customers can meet you
Change the rules
How?
Recommended