Don't Gamble With Your Data

DON’T GAMBLE WITH YOUR DATA

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Bruno Aziza

CMObruno@alpinenow.com

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The Alpine DifferenceWorld’s 1st Collaborative, Code-Free Solution for Advanced Analytics on Big Data

Cutting-Edge AlgorithmsEnd-to-End Analytics

ProcessingIn-Cluster™: No Data

MovementVisual, CollaborativeLightweight, Big Impact

1.DEFINITION2.DISRUPTIONS3.BEST PRACTICES

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1.DEFINITION2.DISRUPTIONS3.BEST PRACTICES

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Relational Data

VELOCITY

VARIETY

VOLUME

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I DON’T ALWAYS DO BIG DATA….…BUT WHEN I DO, I PREFER CASSANDRA

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VELOCITY VOLUME

VARIETY

VALUE

VIRALITY

VEHEMSITY

VALIDITY

VASTICITY

VELVESITY

VANITY

1.DEFINITION2.DISRUPTIONS3.BEST PRACTICES

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DISRUPTION #1

YOU COULD BE DOING ‘IT’ WITHOUT KNOWING ‘IT’

WWW.KLOUT.COM

KLOUT’S INFRA, NOT PALMS’

8 Proprietary Data Enhancements Algorithms (PageRank for People)

13 Social Networks Processed Every Day

120 Terabytes of Data Storage

200,000 Indexed Users Added Every Day

100,000,000 Users Indexed Every Day

1,000,000,000 Social Signals Processed Every Day

10,000,000,000 API Calls Delivered Every Month

54,000,000,000 Rows of Data In Klout Data Warehouse

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DISRUPTION #1

YOU COULD BE DOING ‘IT’ WITHOUT KNOWING ‘IT’

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DISRUPTION #2

JUST GET THE DATA

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1. Transfers from Real to AC Milan for 15 million euros.2. Injures his knee just three minutes into his first

treadmill session.3. Does NOT play for 2.5 years of his 3 year contract (16

games).4. Retires.

FERNANDO REDONDO

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“We can predict with a 70% accuracy whether the player is going to get hurt or not”, says 63-year-old Belgian chiropractor Jean-

Pierre Meersseman….

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• Total practice days lost down 43%.

• Use of medicines down 70%.

• Player injuries dropped by 2/3.

• Milan Lab allows him to shed 40% of his body fat in record time.

GET(DATA) IF ‘BUSINESS VALUE’ > 0

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COST OF FOODCOST OF ELECTRICITY

COST OF TRANSPORTATIONCOST OF COMMUNICATIONS

10X20X

100X

1,000X

500,000X

COST OF DATA STORAGE

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DISRUPTION #2

JUST GET THE DATA

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1.DEFINITION2.DISRUPTIONS3.BEST PRACTICES

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BEST PRACTICE #1DON’T BE

‘THAT’ DATA SCIENTIST

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MISSING 200,000 PEOPLE

MISSING 1.5 MILLION

MANAGERS & ANALYSTS

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DATA SCIENTIST, WHO ARE YOU?

What my FRIENDS think I do

What I REALLY doWhat INVESTORS think I do

What SOCIETY thinks I do

What my MOM thinks I do

What I think I do

12.14540 + 0.00117 winter rainfall + 0.0614 average growing

season temperature – 0.00386 harvest rainfall

Princeton economist Orley Ashenfleter predicts Bordeaux wine quality (and hence eventual price) using a model. Ashenfelter was right and Parker wrong about the ‘86 vintage, and the way-out-on-a-limb predictions Ashenfelter made about the sublime quality of the ‘89 and ‘90 wines turned out to be spot on.

1986 - ORLEY ASHENFLETER

2002 - PETER BRAND

2012 – ANDREW POLE

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YOU ARE THE FUTURE OF DATA SCIENCE

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BEST PRACTICE #1DON’T BE

‘THAT’ DATA SCIENTIST

BEST PRACTICE #2MARKETING MATTERS

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010101100101bias010101001101010101010

010101100101011010101001101010101010

01010110010101101010100110bias0101010

01010110010101bias0101001101010101010

0101011001010110101010011bias10101010

0101011001bias11010101001101bias101010

01010110010101101010bias1101010101010

0101011001bias11010101001101bias101010

010101100101bias010101001101010101010

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BEST PRACTICE #2MARKETING MATTERS

BEST PRACTICE #3GROWTH HACKING

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