View
387
Download
1
Category
Preview:
DESCRIPTION
Citation preview
webmobilesocial
© 2012 Webtrends, All Rights Reserved. |1
DM Event: The Facebook Ecosystem Speaker Series 2
Lou KernerMichael Scissons - SyncapseJustin Kistner - WebtrendsFebruary 8, 2012
© 2012 Webtrends, All Rights Reserved.
Justin Kistner
February 8th, 2012
© 2012 Webtrends, All Rights Reserved. |3
Social shift
2008 2011
TwitterLinkedInTumblr
MySpace
Facebook© 2012 Webtrends, All Rights Reserved. |3
© 2012 Webtrends, All Rights Reserved. |4
Social shift
2008 2011
Method: Publishing
Media: Owned and Earned
Metrics: Mentions, Share of Voice, Sentiment, etc.
Tools: Monitoring, CMSs, communication clients, etc.
Method: Campaigns
Media: Paid
Metrics: Impressions, CTR, CPA, Conversions, etc.
Tools: Ad Manager, App Builder, Analytics, etc.
© 2012 Webtrends, All Rights Reserved. |4
webmobilesocial
© 2012 Webtrends, All Rights Reserved. |5
Facebook’s ad network is growing 125% faster than Google’s did
© 2012 Webtrends, All Rights Reserved. |6
Ads to fans
Avg. CTR of ads to non-fans.05%Avg. CTR of ads to fans.35%
© 2012 Webtrends, All Rights Reserved. |7
The new list marketing
© 2012 Webtrends, All Rights Reserved. |8
Performance social campaigns
Ad
Post
Tweet
Site
App
Like
webmobilesocial
© 2012 Webtrends, All Rights Reserved. |9
The truth about wall posts
EdgeRank
© 2012 Webtrends, All Rights Reserved. |10
Engagement Examples
High
Low
3.1M fans
© 2012 Webtrends, All Rights Reserved. |11
Engagement earns fans
75%
59%
49%
Friend
Search
Brand Invite/Ad
Engagement
Total Fans
Recommended