View
308
Download
0
Category
Preview:
DESCRIPTION
The full report is available at http://twintangibles.co.uk/products/diy-crowdfunding-report/
Citation preview
twintangibles.co.uk@twintangibles
DIY CROWDFUNDINGDIY CROWDFUNDINGCrowdfuture : Rome 2013Crowdfuture : Rome 2013
Tim WrightTim Wright
twintangibles.co.uk@twintangibles
Do It Yourself CrowdfundingDo It Yourself Crowdfunding
DefinitionDefinitionThe process of a crowdfunder The process of a crowdfunder notnot placing placing their campaign on any of the recognised their campaign on any of the recognised crowdfunding platforms and choosing to crowdfunding platforms and choosing to run it themselves typically via their own run it themselves typically via their own online presence.online presence.
This is not the same as “white-labeling”This is not the same as “white-labeling”
twintangibles.co.uk@twintangibles
Early ExponentsEarly Exponents
BrewdogBrewdogStarted before the availability of platformsStarted before the availability of platforms
App.NetApp.NetMavericks and independentMavericks and independent
LockitronLockitronRejected by a platformRejected by a platform
Star CitizenStar CitizenFollow on from a platform fundFollow on from a platform fund
twintangibles.co.uk@twintangibles
BrewdogBrewdog
twintangibles.co.uk@twintangibles
twintangibles.co.uk@twintangibles
LockitronLockitron
twintangibles.co.uk@twintangibles
twintangibles.co.uk@twintangibles
Key DriversKey DriversThe increasing number of successfully crowdfunded The increasing number of successfully crowdfunded projectsprojects
A desire to maximise returns by avoiding the costs A desire to maximise returns by avoiding the costs associated with using a platformassociated with using a platform
Increasing restrictions on many crowdfunding platformsIncreasing restrictions on many crowdfunding platforms
The perceived decreasing advantages of discoverability The perceived decreasing advantages of discoverability on a major platform as they become more crowdedon a major platform as they become more crowded
Lower cost and higher availability of tools to enable it Lower cost and higher availability of tools to enable it
Integrates into digital business modelsIntegrates into digital business models
twintangibles.co.uk@twintangibles
When DIY is ChosenWhen DIY is Chosen
Having a significant established “crowd asset”Having a significant established “crowd asset”
Serial project – iterationsSerial project – iterations
Project has distinctive/niche characteristicsProject has distinctive/niche characteristics
Lack of availability of suitable platform/NationalLack of availability of suitable platform/National
Need for Flexibility/CustomisationNeed for Flexibility/Customisation
Moving from Crowdfunding to e commerceMoving from Crowdfunding to e commerce
Otherwise excludedOtherwise excluded
twintangibles.co.uk@twintangibles
TAR
GET
S
AUDIT
Low, Flexible & Non Strategic,
High, Inflexible & Strategic,
Significant Social & Relationship capitalHigh Skills, Deep Resource
Little Social & Relationship capitalLow Skills, Little Resource
Requir
ed Flex
ibility
L
ow
High
DIY Zone
Decision Threshold
Using The TAMP ProcessUsing The TAMP Process
twintangibles.co.uk@twintangibles
The Risks and ConsiderationsThe Risks and Considerations
VisibilityVisibilityWill you get it?Will you get it?
Diligence Diligence How sure are you?How sure are you?
Trust Trust Who are you?Who are you?
Skills Skills Do you have them?Do you have them?
twintangibles.co.uk@twintangibles
The ToolsThe Tools
Four main types:Four main types:
Plug-ins and ThemesPlug-ins and Themes
Discrete PlatformsDiscrete Platforms
Open SourceOpen Source
Self BuildsSelf Builds
twintangibles.co.uk@twintangibles
The Future LandscapeThe Future LandscapeWe predict that the sector will continue to grow as:We predict that the sector will continue to grow as:
• Popular crowdfunding platforms become Popular crowdfunding platforms become increasingly crowded increasingly crowded
• Platforms become increasingly restrictive in Platforms become increasingly restrictive in listing rules listing rules
• The value of crowd assets are increasingly The value of crowd assets are increasingly recognisedrecognised
• Crowdfunding continues to become a familiarCrowdfunding continues to become a familiar
twintangibles.co.uk@twintangibles
Growth PointsGrowth Points
Follow on or second funding roundsFollow on or second funding rounds
Products & services with an incremental Products & services with an incremental development pathdevelopment path
Larger brands who wish to leverage their Larger brands who wish to leverage their established “crowd assets”established “crowd assets”
twintangibles.co.uk@twintangibles
The Report Will Be Released
Wednesday 23Wednesday 23rdrd October October
Available at:
www.twintangibles.co.uk
Price: £ 9,99
Questions Contact: tim@twintangibles.co.uk+44(0)7717 714 595
Recommended