Diversifying Your Digital Marketing Efforts | SMX East 2013

Brandon Hassler

@BrandonHassler

@97thfloor

Diversifying Your Digital Marketing

@BrandonHassler

● Founded in 2004● Located in Lehi, UT● Currently have about 30 employees● Work w/ medium to enterprise clients

About 97th Floor#SMX #12B

@BrandonHassler

We Elevate These Guys#SMX #12B

@BrandonHassler

Billions of dollars are spent every year to market in Google search. There is no doubt that Google can be a large source of traffic.

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@BrandonHassler

Infographics are a great source for social signals, traffic, and links from other blogs.

What about slicing it up into slides?

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@BrandonHassler

SlideShare brought in a few hundred extra visits

Even though users viewed the data on Slideshare, they still took the time to review the

infographic

Generally traffic from social sites like Facebook and Twitter have at least a 90% bounce rate. Visits from

SlideShare only had a 64% bounce rate. That means SlideShare users stay on your site longer.

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@BrandonHassler

Don’t just display your company’s logo at the end.Get them to your site!

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http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1

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http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network

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http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621

@BrandonHassler

Encourage the user to share your slides.Take advantage of Twitter.

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http://www.slideshare.net/Venafi/evolution-ofcyberattacks

Every cool stat on this SlideShare had a Twitter symbol you could click on to tweet that stat.

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Each Twitter icon will tweet out a unique fact

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@BrandonHassler

36,000 Repins! That’s an awesome graphic!

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@BrandonHassler

And how much traffic came to the site?

Only 3,651 views...

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@BrandonHassler

What Infographics Display:●Specific, industry related information●A lot of information in one graphic●Not necessarily the most interesting of content

What Pinterest Wants:●Great ideas that apply to life/Inspiration●Steps and instructions●Graphics that will guide them through life

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@BrandonHassler

Instructographics

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This DIY brought in over 210,000 repins!

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@BrandonHassler

Size Does Matter

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@BrandonHassler

Every instructographic should be at least 500 px wide and 2,500 px long.

But no longer than 5,000 px.

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@BrandonHassler

Hard to read?

Perfect!

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@BrandonHassler

Correctly sized graphic...

151,733 views. Much better.

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@BrandonHassler

Best time to post on Pinterest?

5 AM & 5 PM Eastern Time

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@BrandonHassler

Thank You!

Follow Brandon

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