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illkagobius.com Digital PR
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DIGITAL PUBLIC RELATIONS
A nest of perceptions
A brand is not tangible It is a nest of perceptions, and
each person thinks differently about the brand
Perceptions are based on the messages that he/she has filtered about the brand.
Services
Case Studies
Using online PR
DIGITAL PUBLIC RELATIONS
Case Study: Chuck the Eco Duck
Search Results
Chuck the Eco Duck Digital ContentLaunched 1 March 2009
Case Study:
1,000 patrons/month
1,800 patrons/month
3,000 patrons/month
Case StudyJanuary 2008
Case Study: April 2009
Case Study:
Search Results – 2,550 hits
Media Release search – 545 results
Case Study:
Time
Qua
lity
Case Study:
> 200 Clippings> 15 countries
Case Study:
June 2007 – Nov 2008
What we can do for you
Interactive content
DIGITAL PUBLIC RELATIONS
Integrated Communications Strategy
Drive Public Relations Efforts
Stakeholders
Traditional Tools
New Media
Media Pitching
Media Releases
Media Kits
Populate Digital ContentWords, Images, Film, Interactivity
Social Networking - Consumer Advantage
Top 10 Tools
© 2009 – Illka Gobius | Digital PR Consultant
Microblogging
© 2009 – Illka Gobius | Digital PR Consultant
Bookmarking
© 2009 – Illka Gobius | Digital PR Consultant
Video
© 2009 – Illka Gobius | Digital PR Consultant
Photosharing
© 2009 – Illka Gobius | Digital PR Consultant
Search
© 2009 – Illka Gobius | Digital PR Consultant
Professional
© 2009 – Illka Gobius | Digital PR Consultant
Professional
© 2009 – Illka Gobius | Digital PR Consultant
Social
© 2009 – Illka Gobius | Digital PR Consultant
Forums
© 2009 – Illka Gobius | Digital PR Consultant
City/Regional/Weekly
© 2009 – Illka Gobius | Digital PR Consultant
© 2009 – Illka Gobius | Digital PR Consultant
Reviews
© 2009 – Illka Gobius | Digital PR Consultant
DIGITAL PUBLIC RELATIONSig@illkagobius.com
Twitter: illkagobius
Facebook: Illka Gobius
Skype: illkagobius
Tel +65 9105 8268
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