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frog Andrew Upton gave a speech at the Rich Internet Applications Conference for Developers in Munich. The one-day conference on Nov, 10 targets web developers, interface and interaction designers, graphic designers and software developers alike. Upton shed a light on the specific challenges to the role of the developer in designing the innovation interface. Other speakers included those from Google, Telekom and Adobe. Encouraging the role of the software developer, Upton reminded the technology community to participate and contribute to “Designing the Innovation Interface”.
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Designing the Innovation Interface Andrew UptonTechnology Director
What does it mean for a software developer to be a part of the innovation process.
frog design is a global innovation company
Seattle
San Francisco Austin
New York
AmsterdamMunich
Milan
Shanghai
One frog. 550 people. 8 studios. 42 years of global experience.
Founded in 1969, frog is has studios in Amsterdam, Austin, Milan, Munich, New York, San Francisco, Seattle and Shanghai.
Example projectINTEL’s next generation point-of-sale
Technology everywhere
• Computers have been a part of our lives since the 1970’s.
• Innovation in technology has reached into every corner of our lives.
• What was once bits and bytes now manage our life support systems.
• Predicting the future is impossible, but we are still expected to innovate.
• What is the role of today’s software developer.
Domain leaders of the 1970’s.Mainframe computer operator and programmer.
Computers today bring together diverse information sources, hardware miniaturisation, always connected and supported by “Apps”.
Steve Jobs 2007“…because an iPod’s really just software.”
How do the new design paradigms affect coding and the role of developers?
The technology landscape is ever changing
Adobe Flex
Adobe Flash
Adobe AIR
Curl
OpenLaszlo
GWT.NET
AJAX
JavaFX HTML5
JavaScript
C
Objective C
Java
C#
C#QT
WPF
Java ME
BREW
Android
WindowsPhone 7
jQuery
OpenGL
Silverlight
iOS
Linux
MeeGo
XML
XSLT
Programming languages have evolved to keep up with demand for innovative ways to interact
<HTML>
HTML5
CSS3JavaScript
AJAXjQuery
HTML5
CSS3JavaScript
AJAXjQuery
ADOBE
FlashFlexAIR
ADOBE
FlashFlexAIR
MICROSOFT
.NETSilverlight
XAML
MICROSOFT
.NETSilverlight
XAML
Mobile devices are forging ahead with their own technology roadmaps
Mobile Platforms
iPhone/iPad
iOSObjective C
iPhone/iPad
iOSObjective C
Android
LinuxJava
Android
LinuxJava
Microsoft
SilverlightXNA
.NET Framework
Microsoft
SilverlightXNA
.NET Framework
But it’s not just about coding. Software developers must learn new skills in order to stay competitive in the market place.
Immersive research in to new technology, experimentation and prototyping are the necessary requirements today.
Gartner’s Hype Cycle
Gartner’s Hype Cycle August 2010
Who’s driving innovation today?
How do we at frog see our innovation model
Innovation delivery
design build
Failure points as one discipline hands-off to another
INSIGHTresearcher
DESIGNdesigner
BUILDdeveloper
Innovation delivery
How does technology open new opportunities and insights into to human behaviour and possible adoption.
Inform the research phase to help evaluate the possibilities.
Educate the business development community regarding technology trends.
design buildINSIGHT
developerDESIGN BUILD
Innovation delivery
Support the design process through informed advise and challenge existing paradigms.
Develop proof-of-concepts to help bring the design to life.
Understand the parameters by which new technology can be delivered.
design buildINSIGHT DESIGN
developerBUILD
Innovation delivery
Implement an iterative approach to the build phase to ensure client and design feedback.
Think of change as a positive element to progress.
Build upon solid but flexible foundations.
design buildINSIGHT DESIGN BUILD
developer
1 2 3 4 5 6 7 weeks
Evaluate Client product portfolio.
End of design
8 9
Dis
cover
Deliv
er
Kick-off, stakeholder interviews
Summarize findings, define opportunity, Design Concepts,
End discoverKickoff
11 12 13 14 15 1610
Preparation, research, market evaluation
Desi
gn
Delivery
Technology workshop
Wireframes, flows, rapid prototpyes
Comps, States, branding elements
Draft version, core scenarios
Refine & QA simulation
Design check-in and client feedback
Assets, guidelines
Tech WS
Example project timeline
Collaboration and partnership ensures that you deliver on your promise
Impact on communication and workflows, means being agile as opposed to Agile
Who exactly is the software developer today?
Multi-faceted, networker, inventor, researcher, communicator, visionary, thinker, futurist,
imaginative, evangelist, creative, prophetic, collaborator, mentor.
“T-shaped person”
willingness to collaborate
depth
of e
xp
ertise
&
skill
as described by Tim Brown, CEO of IDEO
thank you
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