Delivering an Enterprise Social Network in the banking sector

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Building a collaborative internal social platform

@sharonodea

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About Standard Chartered

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…to enable communication ...to facilitate collaboration …to create value for the

organisation and the people in it

Internal, private social network technologies within organisations

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Focus on utility and purpose Start with research Understand where there is

latent demand Understand your users No 1 driver of adoption is

utility

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Meet existingdemand

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A group of people…

doing somethingon the Bridge

…to achievea business benefit

WHO WHAT WHY

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Wide use cases

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Deep use cases

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Replicablemodels

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Demonstrate successes

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I like that you can put a face

to a nameIt allows us to talk

to our staff and also listen to our

staff

It’s bringing the network closer. I was able to find a product expert to

advise my client in seconds.

I’m already seeing a drop in the

amount of email I have to wade

through!

Finally a search that

works!

Success stories

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Build support

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Focus on utility: create purposeful communities and spaces

Keep it simple Support users Give people freedom to

experiment and find their own uses

Find and nurture champions

Bottom-up

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Demonstrate the need Show value and impact Make it mobile Anticipate and manage risk Equip them to sell it to the

business

Top-down

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Technology

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Manage risk

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Engage risk and compliance early

Understand the regulatory context

Be pragmatic Use carrot as well as stick Clearly communicate rules to

users

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Promote tousers

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