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MAKING BETTER CHOICESDECISIONS, NOT OPTIONS
@cdils | #WCSATX
Artwork by Alex Bu on nounproject.com
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX
vs
Artwork by Alex Bu on nounproject.com
60%40%
@cdils | #WCSATX
vs
Artwork by Alex Bu on nounproject.com
3%30%
@cdils | #WCSATX
#decisionsnotoptions
Too many choices makes it harder to choose.
@cdils | #WCSATX
#decisionsnotoptions
Too many choices makes it more likely that people
will choose nothing.
@cdils | #WCSATX
HOW DO PEOPLE MAKE DECISIONS?
@cdils | #WCSATX
@cdils | #WCSATX
#decisionsnotoptions
A “wrong” decision leads to regret.
@cdils | #WCSATX
@cdils | #WCSATX
Increasing choices decreases satisfaction.
#decisionsnotoptions
@cdils | #WCSATX
@cdils | #WCSATXPhoto by Thegreenj (CC)
I just want to brush my teeth…
Too many options = overwhelming
#decisionsnotoptions
@cdils | #WCSATX
@cdils | #WCSATX
I just want to…
@cdils | #WCSATX
@cdils | #WCSATX
DECISIONS, NOT OPTIONS@cdils | #WCSATX
EVERY TIME YOU GIVE A USER AN OPTION, YOU’RE ASKING THEM TO MAKE A DECISION. WHEN A USER DOESN’T CARE OR UNDERSTAND THE OPTION, THIS ULTIMATELY LEADS TO FRUSTRATION.
wordpress.org/about/philosophy
DECISIONS, NOT OPTIONS
@cdils | #WCSATX
@cdils | #WCSATX
Subscriber
ContributorAuthor
Editor
DEFAULT WORDPRESS USER ROLES Admin
CREATE A NICER WP-ADMIN EXPERIENCE
▸ Get rid of the code editor
▸ Get rid of unused layouts
▸ Get rid of unused widget areas
▸ Add editor styles
▸ Add custom Gravatar
▸ Brand the login screen
https://carriedils.com/uncluttering-the-admin-experience/
https://premium.wpmudev.org/blog/customize-login-page/@cdils | #WCSATX
HELP PEOPLE MAKE GOOD DECISIONS
@cdils | #WCSATX
Too many choices wastes people’s time.
#decisionsnotoptions
@cdils | #WCSATX
DECISIONS, NOT OPTIONS
SITUATIONS WHERE THERE ARE LOTS OF CHOICES…
▸ Selecting a hosting company
▸ Choosing a hosting plan
▸ Choosing a design
▸ Deciding on features
▸ ???
@cdils | #WCSATX
CURATE AVAILABLE OPTIONS
@cdils | #WCSATX
DECISIONS, NOT OPTIONS
WHEN YOU’RE THE EXPERT…
▸ Present two options and give your opinion about which is better based on the circumstance
▸ Make a decision on their behalf
▸ Share just enough information
@cdils | #WCSATX
Fewer options means more confident decision-making.
#decisionsnotoptions
@cdils | #WCSATX
IS YOUR WEBSITE GUILTY OF TOO MANY OPTIONS?
@cdils | #WCSATX
WHAT DO YOU WANT PEOPLE TO DO ON YOUR SITE?
▸ Sign up for your newsletter
▸ Read your latest article
▸ Follow you on social media
▸ Click through an ad
▸ Contact you
LEAD PEOPLE WHERE YOU WANT THEM TO GO
@cdils | #WCSATX
@cdils | #WCSATX
@cdils | #WCSATX
@cdils | #WCSATX
INCREASE THE ODDS OF A GOOD DECISION
@cdils | #WCSATX
NARROW DOWN OPTIONS BY ELIMINATING THE OUTLIERS
@cdils | #WCSATX
GET INPUT FROM OTHERS
@cdils | #WCSATX
PLANS GO WRONG FOR LACK OF ADVICE; MANY ADVISERS BRING SUCCESS.
Proverbs 15:22 (NLT)
DECISIONS, NOT OPTIONS
GIVE YOURSELF PERMISSION TO CHANGE YOUR MIND
@cdils | #WCSATX
Artwork by Alex Bu on nounproject.com
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX
QUESTIONS?
@cdils | #WCSATX
CARRIE DILS @cdils
Carrie Dils and Diane Kinney have 25 years of combined freelance experience. They've learned many things the hard way, and can make the path easier for you. This is the book they wish they’d had.
REALWORLDFREELANCING.COM
OfficeHours.FM is a weekly podcast hosted by Carrie Dils targeting small business owners, freelancers, and others providing WordPress-based products or services.
OFFICEHOURS.FM
Carrie Dils is a teacher, speaker, writer, and podcaster serving the WordPress community. For articles on tech and business, visit:
CARRIEDILS.COM
@cdils | #WCSATX
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