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SEOgadget.co.uk
MICROFORMATSA4Uexpo London 2010
Richard Baxter – SEOgadget.co.uk
DOWNLOAD: http://seogadget.co.uk/a4u
SEOgadget.co.uk
SEOgadget.co.uk
ARE MICROFORMATS WORTH INVESTIGATING?
SEOgadget.co.uk
WHAT ARE MICROFORMATS?
The Pizza Shop
123 Fake Street
Faketown
Fakeshire
FA12 KE1
Rating:
Review by: Sarah
“OMG! That was like, the best lunch
I ever had! Awesome!”
Yep. Just a bit of
text. Nothing to see here…
“A World of Welsh Lamb”
Wednesday, 6 October 12:00 - 14:00
Leadenhall Market
45-52 Leadenhall Market,
City, EC3V 1LR
Business
Location or
contact details
Review
Event
SEOgadget.co.uk
HCARD?
Aha! You mean The Pizza Shop
over on Fake StreetLocation details
The Pizza Shop
123 Fake Street
Faketown
Fakeshire
FA12 KE1
<div class="vcard">
<span class="fn org">The Pizza Shop</span>
<div class="adr">
<span class="street-address">123 Fake Street</span>,
<span class="locality">Faketown</span>,
<span class="region">Fakeshire</span>.
</div>
</span>
Phone: <span class="tel">123-456-789</span>
<a href="http://pizzaexample.com/"
class="url">http://pizzaexample.com</a>
</div>
hCard is used for:
-Understanding address data in reviews and events
-Local citations / address data for Google place pages
SEOgadget.co.uk
HREVIEW
That Pizza restaurant must be
great!Review
<div class="hreview">
<span class="item">
<span class="fn">The Pizza Shop</span>
</span>
Reviewed by <span class="reviewer">Sarah</span> on
<span class="dtreviewed">
Jan 6<span class="value-title" title="2009-01-06"></span>
</span>.
<span class="summary">A great place to eat!</span>
<span class="description">OMG! That was like, the best lunch
I ever had! Awesome!</span>
Rating:
<span class="rating">5.0</span>
</div>
hReview is used for:
-Rich snippets in organic search results
-Reviews on place pages
-Reviews in product search results
Rating:
Review by: Sarah
“OMG! That was like, the best lunch
I ever had! Awesome!”
SEOgadget.co.uk
HCALENDAR?
Mmmmm…
Welsh Lamb. I’ll be there!Event
<div class="vevent">
<a href=“../london/event/a-world-of-welsh-lamb-670246/"
class="url summary">A World of Welsh Lamb</a>
<span class="description">Mmmm delicious. Every
Wednesday for six weeks Leadenhall Market
is becoming a shrine to the deliciousness of Welsh
lamb...</span>
<span class="dtstart"> 12:00 <span class="value-title"
title="2010-10-06T1200Z00"></span></span>
<span class="dtend">14:00<span class="value-title"
title="2010-10-06T1400Z00"></span></span>
<div class="location vcard">
<span class="fn org">Leadenall Market</span>,
<span class="adr">
<span class="street-address">45-52 Leadenall Market</span>
<span class="locality">London</span>,
<span class="postal-code">EC3V 1LR</span>
</span>
“A World of Welsh Lamb”
Wednesday, 6 October 12:00 - 14:00
Leadenhall Market
45-52 Leadenhall Market,
City, EC3V 1LR
hCalendar is used for:
-Rich snippets in organic search results
SEOgadget.co.uk
REAL EXAMPLES - HREVIEW
hReview
http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645
SEOgadget.co.uk
REAL EXAMPLES - HCALENDAR
hCalendar
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506
http://www.seomoz.org/blog/markup-events-hcalendar-microformat
SEOgadget.co.uk
REAL EXAMPLES - HCARD
hResume with
hCard & XFN
attributes
http://www.google.com/support/webmasters/bin/answer.py?answer=146646
http://seogadget.co.uk/markup-location-data-with-hcard/
SEOgadget.co.uk
SPREAD THE HREVIEW
Use your UGC
Display recent reviews in that category
Use aggregate hReview for rich snippets
SEOgadget.co.uk
http://www.google.com/webmasters/tools/richsnippets
TEST AND SUBMIT
http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
SEOgadget.co.uk
OTHER STUFF
• Read up: http://seogadget.co.uk/category/microformats-html5/
• http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148
SEOgadget.co.uk
THANK YOU
richard@seogadget.co.uk
@richardbaxter
Download: http://seogadget.co.uk/a4u/
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