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Data Driven Blogging asked bloggers to stop focusing on gaining traffic, and start focusing on activating users.
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Data DrivenBlogging
Treat your blog like a product
Markus Robinson@markusrobinson
2
About Me
Black Web MediaRobinson Innovations
Interactive OneLoving Husband and
Father
How to get free traffic?
Social Sharing
Guest Blogging
Post on Craig’s List
Upload a Presentation on Slide Share
Answer Questions on Quora
Update Wikipedia
Go to Events
Change your Email Signature
But none of that really matters!
Most bloggers only track 3 things.
Traffic Pageviews Revenue
$
Those metrics are results, not solutions!
Lean Marketing Loop
Acquisition Activation Retention ReferralGetting users to come to your site
Getting users to join
Getting users to come back
Getting active users to refer others
Now lets focus on the tools and techniques!
Analytics
Segmant.io
Mixpanel
User Testing
Lucky Orange
LeadConverter
Optimizely
Optimizely
Usertesting.com
Usability Hub
Acquisition
Acquisition Plugins
Jet PackWordpress
Social PopupWordpress
Optin Revolution Wordpress
WP-ViralWordpress
LeadPlayer
Competitive Analysis
Social Crawlytics
Shared Count
Search Engine Optimization
AuthorSure Plugin
SEO Auto Linker
Be DeliberateBe StrategicBe Amazing
Thank you : )
Q&A
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