Cutting-Edge Digital Tactics and Tools for Your PR Arsenal

@ThomasHynes#prsocial

New Channels to Tell Your Story

Raise Awareness

Engage Customers

Build Community

@ThomasHynes#prsocial

ARE

A Blogging Platform

@ThomasHynes#prsocial

A Social Network

Constantly Updates

News Source

Ability to Engage

@ThomasHynes#prsocial

Three Ways to Interact on Tumblr

Like ItReblog ItLeave It Alone

@ThomasHynes#prsocial

Tumblr’s Size

60 Million Blogs

25 Billion Blog Posts

@ThomasHynes#prsocial

Tumblr’s Growth

25,000 Blogs

40 Million Blog Posts

*Per day!

@ThomasHynes#prsocial

Very Popular With the Kids

@ThomasHynes#prsocial

Muppets With Peoples Eyes

Hallmarks of Tumblr:

Funny

Creative

Visual

@ThomasHynes#prsocial

Put This On

@ThomasHynes#prsocial

The Economist

@ThomasHynes#prsocial

InstagramPicture’s worth a thousand words…

• Over 40 million users

• Over 1 billion photos

uploaded

• 1600% growth between

4/2011 – 4/2012

• Sold to Facebook for

$1 billion

@ThomasHynes#prsocial

Sharpie Instagram

Alternative Uses

Fan Art

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Red Bull Instagram

Promotes Events

Plays Off Existing Memes

@ThomasHynes#prsocial

Warby ParkerInstagramm

Humor

Promotes Community Participation

@ThomasHynes#prsocial

QUESTIONS?

thomas.hynes@prnewswire.com