Cover forum social media deck 2013

Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

How to maximise your social presence

3rd October 2013

John Barnes MD Digital & Tech Incisive Media

@johnmnbarnes

Social Media is…

any site or application that allows users to provide and direct the content through

sharing, collaboration, and Interaction

The vast majority of our daily media interactions are screen based

Our online time is spent between four primary media devices

Context drives device choice

There are two modes of multi screen use

Consumers take a multi device approach to purchase

Smartphones are the most common starting place for online activities

Top activities performed when sequentially screening between devices

Simply put this is what the various social networks do…

What people are doing and who is participating?

Why this is important to you

Communication is the lifeblood of what you do

It empowers you to:

Exert influence

Motivate Staff

Engage, persuade and inform people

Build a career, product or business

It allows people (Clients and staff included) to:

Create content and no or little cost

Share content Instantly

Comment on Content without your approval

Every business and it’s customers have issues they want to discuss

Legislation implications

to youAttitudes what worries

Budget what can I

afford, need?Help! Everyone needs it

Sales Get more customers

Products What is out there, how

Customers What do they

Our Survey results

What interests you most about SM in a business environment? (% of respondents)

What social media sites do you actively use? (% of respondents)

And you want to use if for……

Increasing awareness, increasing site visits, more sales, Better interaction with your customers, better information about users, increased data collection, better customer service, more awareness about customer opinions and attitudes

Social Levels

Senior Level

Marketing

Common theme? Widely adopted social platforms can be used for all of our requirements if approached, understood and used in the right way!

Editorial

Public Relations

Senior Level

Marketing

Editorial

Senior Level

Marketing

Public Relations

Editorial

Senior Level

Marketing

Public Relations

Editorial

Senior Level

Marketing

Human Resources

Public Relations

Editorial

Senior Level

MarketingChannels, communities, forums and discussions, opinion and

analysis.

LinkedIn, Facebook, Twitter, YouTube, Blogs, Reddit

Networking channels for new business acquisition/retention.

Listening and response, customer interaction, crisis

management.

Platforms to reach, inform, communicate with and attract

new employees

Thought leader, authority industry influencer, raises

awareness for group.

Channels for content, messaging, promotions, measurement of KPIs.

Fan value and social media ROI

Perhaps the most common questions that arise in evaluating social media efforts are “What is a Fan worth?” and “What is the return on my social media investment?” Answering such queries must begin with quantifying the value of a Fan, which we might consider in the following ways:

Increasing engagement and loyalty among Fans

Generating incremental purchases among Fans

Positively influencing Friends of Fans

Customer service value

Power of Influence

Power of retweets and reach

29 ReTweets = 12,776 reach

Promote, tweets, accounts and trends on Twitter

What are promoted tweets?

Ordinary tweets purchased by advertisers who want to reach a wider group or spark engagement

Clearly labeled as promoted but work like regular tweets can can be retweeted, favourited and replied to

Sign up to Facebook ‘start for success’ and get free social media marketing advice for a minimum spend of £15 a day

Or build you own page like State Farm Nation to build likes…

..or Bupa, using it for content marketing and awareness

Linkedin Premium as a DM tool

And then there is Slideshare!, but that is another story…

Top need-to-knows about social media

1. Social networking is the most popular online activity worldwide

2. The importance of Facebook cannot be overstated

3. Microblogging (Twitter) has emerged as a disruptive new force in social networking

4. It‟s not just young people using social networking anymore – it‟s everyone

5. “Digital natives‟ show communications are going social at the expense of traditional channels like email

6. Mobile devices are fueling the social addiction

7. ..and users are using screens for 90% of their media interactions, Often starting tasks on one, and completing them on another

8. Social platforms like Twitter and Facebook now provide low cost, effective targeted ads

9. Customer service, influence and reach should drive your strategies

10. Social should be part of the mix, and woven onto your marketing plan

Why not learn more at our learning event

events.covermagazine.co.uk/socialmedia

THANK YOU john.barnes@incisivemedia.com

Twitter.com/johnmnbarnes

Linkedin.com/in/johnmnbarnes

Cover forum social media deck 2013

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