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Presentation for the Boston SEO Meetup, 9-30-2013.
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Content Marketing for the Chronically Disorganized
Scott Jangro@jangro
scott@shareist.com
How?Make it Urgent
How?Make it Easy
Let’s do this.but first we need a mnemonic
RICIN
•Read
•Capture Ideas
•Curate daily
•Invent Content
•Send a Newsletter
Read•Develop content sources
•Other bloggers and thought leaders, companies, and the communities
• RSS feeds - Google reader is dead, but there are lots of alternatives
• Facebook, Google+, Twitter
• Reddit, Digg
• Read every day
Capture Ideas•Get yourself bookmarking tools you can
count on
•Links: Pocket, Kiipt, Instapaper, Evernote, Readability, Delicious, Pinboard.in, Shareist
• Images: Flickr, Instagram
•Don’t filter
•Don’t use your channels as your bookmarking tool. This is just for you.
Curate Daily
•Share other people’s stuff
•Your audience is probably not like you
•Facebook, Linkedin, Twitter, Google+
•Schedule so you can focus on other things
•Hootsuite, SocialOomph, SocialSprout, Shareist
•Scoop.it, Paper.li
Give. Give. Give. Give. Take.
Invent Content•Create content when you can, not every
day
•Elaborate on curated content when you feel like you can add to it
•Write an epic post once a week to once a month
•Epic content is the stuff that gets shared
•Example: HarvardHomemaker.com
Publish a Newsletter
•Create a weekly recap of the best stuff from the week.
•If you’re doing this right, this should be quick
•AWeber, MailChimp, ConstantContact
•You’re building an email list, right?
Everything has a purposeSocial Media
Blog Posts
Social MediaSocial Media
Newsletters
A Typical Week
•Every day: 3 posts to Facebook and Twitter
•A few times a week: A blog post, to use as one of the posts to Facebook and Twitter
•Once a week: Newsletter
•No more than 30 minutes per day.
More?
•http://shrs.it/bostonseo
•http://getshareist.shareist.com
•@jangro
What is Shareist?• Research, Capture, and Create Content
• Plan, Set milestones, Manage a team, Collaborate with clients
• Publish directly to Wordpress, blogs and CMSs, email, ebooks
• Schedule shares to social media
“A CMS for your CMSs” -- John Biggs“Evernote meets Hootsuite with multi-platform publishing” --
Angel
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