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What do Tumblr, Pinterest, YouTube and many other popular social media sites have in common? They encourage sharing and creating creative collections of online materials. This content curation is happening – users and librarians alike are participating in creating and utilizing these platforms for work, learning, life and play. During this webinar, we will explore: - Popular Content Curation Sites - How libraries can utilize them and why - How we can market ourselves to new and existing users successful through these platforms
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CONTENT CURATION
Agenda
What is Content Curation Popular Content Creation Sites How can you find content Strategies for Success
What is Content Curation
“Curation doesn’t involve the sometimes painstaking process of creating your own content, but rather gathering and amassing interesting things you find across the web and sharing those things.”
- http://bit.ly/16wQWrx
Popular Content Curators
George Takei
Guy Kawasaki
Popular Content Creation Platforms
"People stare into a fire hose of information every day, and it's having an impact. They're actively seeking ways to not only filter and organize what they find, but also to less stressfully consume more content. That is the behavior Pinterest exploits.“ http://bit.ly/16wSsKc
http://pinterest.com/momblogger/content-curation/
Tumblr
Retweet Tweet Links
Facebook Share Embed Content
Finding Content
Tumblr
Video
YouTube Vimeo Vine/Cinegram (Find on Twitter)
Tip follow not just people but hashtags
Other Great Content Sources
Delicious Slideshare Google+ Subscribe to
Newsletters Google Alerts
Strategies for Success
Create a Strategy
Pick Specific Platforms. You can’t do everything○ Facebook○ Twitter○ Pinterest○ LinkedIn○ Tumblr
Create a Social Media Plan
Why is Content Curation So Important?
Growing quantity led to sinking quality
Trust is invaluable We live in a social world Content is powerful
http://onforb.es/16wSYYx
Tools to Assist with Publishing
Analyze
Who uses what?
Facebook Twitter Pinterest LinkedIn Tumblr
Do You/ Your library use these platforms?
Who is your audience on this platform?
Analyze Your Users
Twitter Facebook Pinterest Google Analytics
Tips
Marketing Yourselves
Expert in a niche “Trusted source” Every platform needs its own
strategy Target different markets
Tips for Success
Choose materials with care Know Your Audience Post Regularly Keep focused Stay organized Think before you Link Collaborate Promote
http://bit.ly/103a1xN
Divide Your Time
Create your own blog posts, articles, videos, infographics, pictures, etc.
Share content from an external source Engage in conversations and ask
questions
http://bit.ly/16wTAgS
Rules of Engagement
Share others and share with others Engage on platforms – it’s a 2 way
street
Tips for Tumblr
Think Visual…but allows for much more
Eye-catching and quick-to-consume
Use Social Mentions and Hashtags
Pick a niche
http://bit.ly/16wQWrx
Questions
Contact Me
diana@novarelibrary.comdelicious.com/dee987/contentcuration
slideshare.net/dee987 www.facebook.com/NovareLibraryServices
877-816-9638
Diana Silveira
Visit our booth
ALA - #250
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