ConnectWise North East User Group USMR

Having It All With Social MediaChris Chase, CEO / Chris LynkJoomConnect, DTi

THE ULTIMATESOCIAL MEDIA RIG

Have you heard of Twitter and Facebook? Do most people you know use Twitter or

Facebook?

Could Social Media be Just another passing fad?

A Social Experiment

What’s the Big Deal?

Video by Socialnomics

The Largest Social Network• Over 350 Million Active Users Worldwide• Half of them log on in any given day, on average 55

minutes per day• One out of Three Americans use Facebook

regularly• The fastest growing Demographic? Ages 30-45• More than 96% of Generation Y is already there• Average user becomes a fan of 2 pages per month

Facebook

Over 20 million tweets per day. That’s more than 200 tweets per second.

Countless third-party apps and mashups have brought Twitter to computers, mobile devices, and gaming consoles.

Twitter is fast to use, and can be updated from anywhere at any time.

Incredible for local environments

Twitter

Allow multiple users to update multiple networks.

Track conversations on Twitter by keyword, location

Schedule future tweets Connects to Ping.FM to push updates

to all social networks.

Hootsuite

Anybody

Complaint

Resolution

Free Advertising

Testimonial

The Public Cycle

Streamlining Social Media

•Utilizes Multiple Services to implement a streamlined workflow for a business’s Social Media efforts.•One point of entry for status updates/tweets.•Twitter Research Tools•Automated Blog Posting•Controlled User Management and Privacy Control

Facebook

•Status Updates•Facebook Page Updates•Photo Uploads•User ManagementHoot

suite

•Tweet Updates•Keyword Research•Tweet scheduling•Mentions and DMs•User ManagementWebsite,

Blogs, RSS

Feeds

•Automated RSS Posts on Social Media Services•Google Analytics

Flickr

•Photo Uploads•Images can be posted via email, and are broadcasted on other networks.

Twitter

•Status Updates•Photo Uploads with TwitPic

The Ultimate Social Media Rig

Completely documented for setting up, integrating, and launching the Ultimate Social Media Rig from start to finish.

Open-ended process allows additional networks to be added based on clients’ needs.

Focuses on documenting configurations for each network.

Roll out Social Media Rigs for clients quickly, effectively without missing a beat.

ConnectWise Project Template

•Over 80 tasks for a standard Ultimate Social Media Rig Rollout.

•Focuses on Configuration Documentation

•Ensures that all steps are completed for a surprise-free social media launch.

Detailed Tasks For Each Ticket

LinkedInFacebook (Personal & Business)YoutubeTwitterFlickrHootsuitePing.FM

What We Include in the Rig

MySpace Gmail (Centralization &

Management) Google Webmaster

Tools Google Alerts (Find

conversations) Google Analytics

Google Webmaster ToolsWebmaster Tools crawls your site and reports a variety of different errors that may affect visibility and search engine optimization.

Google AnalyticsTrack campaigns, page visits, bounce rates, location information, and a vast plethora of other data.

Ping.fm

• Schedules a weekly ticket to schedule a week’s worth of tweets into Hootsuite, which in turn will be broadcasted out to each social network on particular days, at particular times.

• Schedule out this reoccurring ticket as long as needed, or increase/decrease its frequency.

Scheduled Tweet Campaign

The Ultimate Social Media Rig

Conversion

Linked In

TwitterFacebook

Is it Worth It?

From:

• Facebook

Landed on:

• Homepage

Google Analytic Goal Funnels

Streamline your workflows for updating social networks

Separate work from play with Facebook privacy settings

General social media etiquettes Track conversations and analytics Resell it as a service

The Ultimate Social Media Rig

Q and A