Connecting Up 2013 Keynote - Mobile

The Whole World in Your Hand:

Embracing the Mobile Revolution

John Kenyon

Evolution in Tech Intimacy

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Evolution in Tech Intimacy

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Evolution in Tech Intimacy

Evolution in Tech Intimacy

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Mobile is Personal

New World of Connection + Conversation

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Australia + Mobile

48% of Australians aged 16+ years own a smartphone

– Nielsen Australian Multi-Screen Report

Tablet devices to reach 39% of Australian homes in 2013

– Nielsen, Australian Online Consumer Report

Source: http://digitalmarketinglab.com.au

Australia + Mobile

61% of mobile users are unlikely to return to a site they had trouble accessing from their phone

Source: http://digitalmarketinglab.com.au

Operations | Programs | Fundraising

Mobile Impact !

Rapid Mobile Phone-based Survey Challenge – collect data related to Malaria Developed toolkit for collecting and reporting via mobile

Operations IFRC RAMP

Replaces decades-old paper + pencil method Reduced time and costs of collecting, reporting

Efficient

Effective

Data available - days vs. weeks Direct data access for program managers

PEAK + Square

Former Process – Register setup

Moved to Square for registration, materials, silent auction

Receipts, nightly deposits

Records and reconciliation with Quickbooks

Mission/ Program Goal: Get People Engaged with Wildlife

Programs

People share wildlife sightings via mobile Populates website

Wildlife Watch + Mobile + Twitter + Flickr

Robin in San Francisco

#NWF

Start Small (Realistic)

50 unique Twitter Users 200 Wildlife sightings in first month 5 tweets a day

Koala Count

Log, Photograph Connects to Central Database Can Also Email

Iwaidja App

Leverages uptake of mobile by indigenous communities Keeps language alive

Iwaidja App

Translate, Record, Share

Mobile + Fundraising

15% of traffic to donation pages - mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205%

Source: 83,000+ campaign participants Artez http://info.artez.com/mobile-fundraising-research-paper-2013/

Mobile friendly website

Emails configured for mobile

Mobile Strategy

Don’t Start with Apps Start with Mobile Strategy Get in Mobile Mindset – use just your phone for a day

Mobile Actions

Brainstorm Mission-Aligned Activities Collect Mobile Numbers Try Something!

What To Text?

Advocacy – protests, calls to action, campaign activity Events – reminders, tickets on sale, special codes NOT – Give now!

Flickr photo: garryknight

Track website, email + social media metrics for mobile

Mobile Access %, Content Favored Website

Your Own Metrics are Most Important

Interesting to Compare

No True Industry-Wide Benchmark

How do we track metrics?

How might we do it differently moving forward?

Reflection

Goal = Coordinated Approach

Reflection

How do we coordinate across channels – and platforms?

Links

IFRC: http://www.ifrc.org/en/what-we-do/health/ramp/ Artez Mobile Fundraising Report: http://info.artez.com/mobile-fundraising-research-paper-2013/ Nonprofit Mobile Resources: http://www.nten.org/search/node/mobile

All Images: Flickr - Creative Commons License