Connected Car: Putting Digital Identity Behind the Wheel

Identity is the center of everything

Digital Identity

The information that makes something unique

Credentials and Authentication

Establishing Digital Trust and Assurance

AUTHORIZATIONYes or No?

Digital Identity Management

Identity and Access Management (IAM)

Customer Identity and Access Management (CIAM) Identity of Things

Identity & Personalization

New Systems of Engagement

DEVICES

Business Value User Experience

Privacy Trust

Customer Focus Evolving Role of Identity

Security Internet of Things

Connectivity Sharing Autonomous Services

Entertainment

PaymentsConnectivity

Insurance Advertising

Features

Identity & Security

SECURITY &PRIVACY

• Privacy & Consent• Adaptive Authentication• Contextual Security, MFA• Passwordless• Data Encryption• GDPR• Global/regional

separation

CUSTOMER EXPERIENCE

• Single View of the Customer/Organization

• Omnichannel• Frictionless Reg. &

Access• Personalization• Trusted Relationships• Self-Service

Balancing Security and Customer Experience

A unified digital identity platform.

The Car is a formidable Edge / IoT nodeWith over 50+ computer systems and 100+ millions lines of code

TRUSTTRUST• Your source• Your data• Your users

Trusted Device Identities at the Edge

BIG DATALittle DataEnd-to-End Security, Web, Data Objects & Management

IP and Web to the edge

Solutions

Identity Platform• Consumers• Customers• Partners• Contractors• Employees• …

IoT Services Enterprise

Trust in People; Trust in Devices

Data Management at the Edge

• Tagging data at source will multiply the value of big data exponentially

• Adding consent, context, identity and security data points are key

• Pre-process real-time data at the Edge

To be aggregated, tagged and enriched with contextual data

Identity & Privacy

Privacy and Consent Matters

• Data Access• Data Exchange• Opt-In• Power to Delegate• Government Legislation

Designed for TRUST

User Managed Access

GDPR ForgeRock Platform MappingROCK N ROLL MOBILITY

Emma”sMINI

ROCK N ROLL MOBILITY

Identity & Relationships

People Cars Cloud Services

Sensors Software Infrastructure

One Driver, Many Cars

One Car, Many Drivers

Access ManagementProfile Management Identity Repository Identity Gateway

FORGEROCK IDENTITY PLATFORM

AGL IN-VEHICLE OS

Application Framework

App 1 App 2 App 3

Standards-based Identity Agent

Bluetooth WiFi

Identity Edge Controller

In-Vehicle System of Engagement

CadillacCustomer

Sign on to Enterprise Applictions

Dealership/Partner/Service access to resources.

Dealer Experience

Provisioning, workflow, SSO, federation,

adaptive authentication

Cloud-based profile

management

One platform: one delightful, identity-driven experience.

How End-to-End Identity Will Change Your Business

Lisa JonesEmployee

Single user experience across

all services

Lisa JonesCustomer

CIAM, registration, SSO, cross-silo identity

relationship management

Manage driver profile and

preferences anywhere

CUSTOMERS & DEVICES

Lisa’sServices

Lisa’sCars

Personalized driver

experience

EMPLOYEE

Connected Car: Putting Digital Identity Behind the Wheel

Technology

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