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To view the full webinar visit: http://www.elasticpath.com/resources/webinar/commerce-content-perfected The most innovative and profitable digital experiences require almost perfect choreography between your ecommerce and content management systems. In this webinar, we explain how you can achieve a perfect integration – and illustrate it with an insider’s look at how Elastic Path tackles the challenge with leading WCM solutions including Adobe® Experience Manager and OpenText® CEM.
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© Copyright 2013, Elastic Path Software Inc. All rights reserved.
Commerce + Content Perfected
Featuring:
Matt Dion, VP Marketing, Elastic Path
David Chiu, Ecommerce Strategist, Elastic Path
© Copyright 2013, Elastic Path Software Inc. All rights reserved.
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“What are your technology investment priori6es for the coming year?”
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
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Ecommerce and CMS plaKorm capabili6es are rapidly amalgama6ng
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
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• Built by IT or outsourced
• Silo within your organiza8on
• Website only, mobile maybe
• Other touchpoints • Social, apps, cars, kiosks?
• Making changes? • Take a number please
Your Ecommerce Site Today
Online stores are great catalogs
7 * US Cross-‐Channel Retail Forecast, 2012 to 2017 Forrester Research Inc., October 2013
But over in Marketing…
9 * US Cross-‐Channel Retail Forecast, 2012 to 2017 Forrester Research Inc., October 2013
10 * US Cross-‐Channel Retail Forecast, 2012 to 2017 Forrester Research Inc., October 2013
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The State of Content + Ecommerce Integra6on
The State of Content + Ecommerce Integra6on
It doesn’t have to be this way!
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But really … How do you do this?
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Op6on 1: Side-‐by-‐side or hybrid delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
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Op6on 2: Ecommerce-‐driven delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
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Op6on 3: CMS-‐driven delivery (in theory)
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
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Op6on 3: CMS-‐driven delivery (in reality)
REST web services SOAP web services MoM / ESB / SOA
It doesn’t have to be this way!
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Content + Ecommerce – Show8me!
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Cortex Sandbox Coming Soon
Learn more about Cortex and request a demo at www.elasticpath.com/ecommerce-api
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