Cloudonomics IP Monetization Conf - Malaysia

1. On-demand self-service 2. Broad network access 3. Resource pooling 4. Rapid elasticity 5. Measured service

Opportunities &

Responsibilities

Learn, Decide &

Take Action

Social & Professional Interactions

Smarter Devices

Cloud to Server &

Server to Cloud

Windows Live Hotmail does not

scan its users’ mails in order to

tailor its advertising. Ads

are selected based only on data that

does not personally and directly identify individual users. This is true of all

Microsoft ad-based services

Runs an on-premises

implementation of Exchange,

SharePoint etc., but has

empowered its associates in

Starbucks’ stores to collaborate and

communicate more effectively

with headquarters and other stores using

BPOS.

Bing is a “decision engine” because

its goal is to attempt to help its users’ make smarter, faster decisions by matching its

users’ intent with the information, the knowledge

and the services it provides.

When introduced, Xbox Live

revolutionized the experience for

Xbox 360 gamers. Now the Xbox

Live experience is being extended to Windows Phone. Gamers will be

able to start playing a game

on the Xbox 360, pause it and

resume it on their Windows Phone.

Accommodates peak loads on its

computing platform by

complementing its Windows

Server capabilities with Windows

Azure to support “bursts”. They expect to use 30,000 Azure

instances every day to address its customers’ needs.

• 9.9 billion messages a day via Windows Live Messenger • 600 million unique users every month on Windows Live & MSN • 500 million active Windows Live IDs • 2M Business Productivity Online Suite users in 36 countries & regions • 5 petabytes of content served by Xbox Live during Christmas week • 1 Petabyte+ of updates served every month by Windows Update to

millions of servers and hundreds of millions of PCs worldwide • 2000 Azure applications available at initial release • 5M LiveMeeting conference minutes per year • Forefront for Exchange filters 1B emails per month

Economy of Scale Low High

Control High Low

Bu

ild

Developer Experience

Business Productivity Online Suite

Enterprise class software delivered via subscription

services hosted by Microsoft and sold with partners

Higher Education Example

Bu

ild

Bu

ild

Bu

ild

Bu

ild

Bu

ild

Bu

ild

• User Data APIs • WL Messenger SDKs • WL SDK • Microsoft Advertising APIs • Silverlight Streaming SDK • WL Admin Center SDK • WL Spaces SDK • WL Client Extensibility APIs

AppFabric • AppFabric Service

• Connectivity • Access Control

• RDBMS Service • Relational Data • Management

• Compute Service • Web Role • Worker Role

• Storage Service • Blobs • Tables • Queues

• Fabric Controller • Agent 1 • Agent 2 • Agent n

• Data Subscription Service • Discover, Purchase • Management

• Open Source SDK • Interactive data access • API data access 3rd Party Cloud Services

• Virtual Network Overlay

• Application Lifecycle Management

• Hotmail • Messenger • Photo Gallery • WL Spaces • SkyDrive • Profile • Photos • Mesh (beta)

• Mail • Calendar • Groups • Toolbar • Family Safety • Writer • Movie Maker • LiveID

• Business Productivity Online Suite • Exchange Online • SharePoint Online • Office Communications Online • Office Live Meeting

• Exchange Hosted Services • Dynamics CRM Online • System Center Online

Desktop Manager

Online companions to: • Word • Excel • PowerPoint • OneNote

• Registration & Search • Companies • Applications • Professional Services

• Outlook Live • Live@edu

• Search • Maps

• VXML Platform • Speech Recognition 3rd Party Cloud Services

Dynamic Data Center Toolkit

For Hosters

Dynamic Infrastructure Toolkit

For System Center (Beta)

Microsoft enabled IaaS layer via Self-hosted or Partner

http://www.microsoft.com/windowsazure/tco/

TCO tool available today

Quickly determine “quantitative” value of using Windows Azure Platform services

TCO of development and running Windows Azure Platform vs. traditional delivery channels

Estimation “of” and conversion “to” on-premise solution to Windows Azure Platform services

Eye On Earth platform – objective To provide a public user-friendly global platform for dissimination of environmental data and information

35 35

Farmers integrating space and in-situ monitoring

40

m

Business Productivity Online Suite ISO 27001

HIPAA

FERPA

21 CFR Part 11 SAS70 Type I and II

Trusted Internet Connection

Master Administrator

FIPS 140-2

Encryption through RMS Two Factor

Authentication

FISMA

© 2008 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.