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November 8, 2010
The CiscoConnected World ReportReality Check for IT Policies: Social Media, Devices, Video & IT-Employee Relations
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Strategic Marketing - Custom Market Research
Cisco Connected World Report Previous Findings: Oct. 19, 2010
Employees expect to have more flexible work options, and for many is more important than salary
Borders between professional and private continue to blur – work can be anywhere; over any device
IT professionals are unprepared or struggling to make their workforces more mobile, distributed
Employee behavior makes work flexibility more than a technology discussion – IT-employee relationship, policy, education
Customer needs driving Cisco’s Borderless Networks strategy, architecture, offerings
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3Strategic Marketing - Custom Market Research
BorderlessExperience
Anyone Anything
AnytimeAnywhere
Employee, Partner,Customer Communities
Always Works,Instant Access,
Instant Response
The New Borderless Organization
Work, Home, On the Go…
Person to Person, Person to Device,Device to Device
Securely, Reliably and Seamlessly
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4Strategic Marketing - Custom Market Research
Summary of New Findings
Real-life consumer trends and increasing number of devices in the workplace are causing employees worldwide to question relevance of IT policies – and break them
A disconnect exists between IT policies and workers, as employees strongly desire mobile work options and flexibility with devices and applications
IT policies need to keep up with a workforce that is demanding to be connected anywhere, any time, with any device and any information – or employees will do so, regardless of IT policy
IT can increase employee satisfaction if it keeps up with the top market trends – and depending on country/culture, trust employee judgment
The use of video is on the rise for consumer and enterprise communications – almost seven in ten of IT professionals expect the use of video to increase
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5Strategic Marketing - Custom Market Research
IT Policy of Acceptable Use
n= 1309 n=104 n=100 n=100 n=100 n=104 n=100 n=100 n=100 n=101 n=100 n=100 n=100 n=100
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
82 83 8692
83
7480
86 83
61
9298
68
77
Among IT Decision MakersSummary of % Yes
• This slide reflects the response of IT professionals regarding the existence of IT policies in their company
• More than 8 in 10 ITDMs indicate their company has an IT policy outlining acceptable uses of company resources such as personal computers, cellular telephones and smartphones
Q. Does your company have an IT policy outlining acceptable uses of company resources such as personal computers, cellular telephones, and smartphones?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6Strategic Marketing - Custom Market Research
IT Policy of Acceptable Use
Among End Users
n= 1309 n=104 n=100 n=100 n=100 n=104 n=100 n=100 n=100 n=101 n=100 n=100 n=100 n=100Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
0%10%20%30%40%50%60%70%80%90%
100%
24 2432
21 2338
21
46
2615
2 5
34 29
23 2527
19 13
19
22
18
2637
1821
37
14
53 5140
60 64
4357
3648 48
80 74
29
57
Q. Does your company have an IT policy outlining acceptable uses of company resources such as personal computers, cellular telephones, smart phones or PDAs?
• The research in this slide shows the disconnect between IT policies and workers – this slide reflects employee knowledge (or lack thereof) of existing IT policies
• Almost half of the workers in the study (47%) either do not have an IT policy on device usage or do not know that one exists
• Growing number of devices in the workplace – and consumer trends such as social media and video – are causing employees to question the relevance of corporate IT, especially if they are not aware of the specific policies
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7Strategic Marketing - Custom Market Research
Employee Reasons For Policy Non-Compliance
Percentage Among End UsersWho Don’t Always Adhere
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
I need access to programs and applications not sanctioned by my company’s IT policy to get my job done
41 34 44 52 29 52 29 43 22 51 61 38 20 31
I forget sometimes 26 19 26 20 40 7 16 25 17 37 42 25 27 23 My work computer is my only computer, and I use it for personal activity too
25 16 30 15 23 26 8 18 26 17 31 48 20 31
Because I can -- My company’s IT policy isn’t enforced 20 19 4 15 20 0 29 14 17 11 42 35 7 9
I’m too busy to think about my company’s IT policy 17 6 11 9 9 15 11 14 26 17 42 12 13 26
It is not convenient 16 19 7 9 17 4 16 4 9 11 37 17 47 3 Other co-workers do not abide by corporate policy 14 6 7 7 11 15 26 21 4 6 31 12 7 11
Other 2 9 0 0 0 0 5 0 0 0 0 0 0 6
Q. You indicated that you don’t always adhere to your company’s IT policy. Why is that?
• Of those employees who admit to breaking IT policies, two of every five (41 percent) say it’s because they need restricted programs and applications to get their job done – they’re simply trying to be more productive and efficient
•One of five (20 percent) employees worldwide said they break IT policy because they believe their company or IT team will not enforce it
•Additionally, of employees who have an IT policy, 35 percent say IT does not provide explanation or rationale for why it exists, which can result in greater apathy, misunderstanding, and selective compliance
•About two of three (64 percent) feel IT policies could be improved to reflect real-world needs and work styles
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8Strategic Marketing - Custom Market Research
Employee Attitudes Toward Corporate IT Policy
Percentage Among End UsersWho Have An IT Policy
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
NET: Needs Improvement 64 53 93 74 47 68 48 72 63 77 64 86 59 37
Needs to be significantly improved or updated 16 15 27 12 8 26 18 11 17 17 10 24 21 7
Could use some slight improvement or updating 48 38 66 62 39 42 30 61 46 60 54 62 38 30
Does not need any significant improvements or updates
29 35 7 22 41 23 40 19 25 13 36 14 31 54
Don’t know / Not sure 7 12 0 5 13 9 12 8 13 10 0 0 10 9
• Almost two of every three employees (64 percent) believe their IT teams and companies should loosen up and allow social media use during work hours with work devices, citing work-life balance as a key reason, particularly because many of them can work in a mobile, distributed fashion and put in longer hours as a result.
• Relative to other countries, significantly larger proportions of End Users in Mexico, France and China feel their company’s IT policy covering acceptable uses of company resources needs to be significantly improved or updated.
Q. Which of the following best describes how you feel about your company’s IT policy covering acceptable uses of company resources (e.g. personal computers, cellular telephones, smart phones, or PDAs)?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9Strategic Marketing - Custom Market Research
Restricted Access to Online Applications
Percentage Among End Users
Total(n=1303)
US(n=101)
MEX(n=102)
BRA(n=100)
UK(n=100)
FRA(n=100)
DEU(n=100)
SPA(n=100)
ITA(n=100)
RUS(n=100)
IND(n=100)
CHN(n=100)
JPN(n=100)
AUS(n=100)
Online games 44 35 57 51 53 40 30 38 47 43 40 57 28 48
Social networking sites, e.g. Facebook, MySpace, YouTube
41 41 45 52 51 36 30 38 52 48 32 46 24 39
Twitter 35 35 46 37 51 33 22 31 36 23 58 20 25 34
Blogging 31 26 36 36 39 24 16 26 36 20 66 23 24 36
Instant messaging 28 25 23 28 36 27 24 28 29 15 65 17 12 34
Web-based personal email 21 11 13 19 24 18 15 18 26 17 60 18 20 18
Web portals 19 14 18 14 18 14 22 15 19 16 51 14 11 23
None of these 16 28 18 13 5 9 24 18 11 28 1 19 21 13
Don’t know / not sure 15 22 8 6 15 29 29 19 9 8 2 3 34 16
• Social media use is restricted to varying degrees around the world and per company: two of five (41%) said they are restricted from using Facebook at their jobs, and one of three (35%) is restricted from using Twitter at work or with work devices
• More than one in four (28 percent) workers is restricted from using Instant Messaging (IM) at work or with work devices, and one in five (21 percent) is restricted from doing personal email on work devices and during work hours
• No less than 4 in 10 End Users indicate their company restricts access to online games and social networking sites
Q. To which of the following websites, and/or applications does your company currently restrict access?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10Strategic Marketing - Custom Market Research
Restricted Access to Devices
Percentage Among End Users
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
Non-company issued mobile phone (e.g. iPhone)
18 10 19 14 16 18 15 26 23 14 20 23 15 25
iPod 18 12 20 18 24 19 16 18 24 15 13 16 13 23
iPad 15 12 16 15 20 17 16 14 18 11 11 10 16 22
Mac 13 5 11 9 12 15 12 11 15 10 25 12 11 17
None of these 16 28 18 13 5 9 24 18 11 28 1 19 21 13
Don’t know / not sure 15 22 8 6 15 29 29 19 9 8 2 3 34 16
• Globally, almost one in five (18%) employees is not allowed to use their iPods at work, and almost one in five (18%) is restricted from using personal devices like employee-owned laptops or phones
• Relative to other countries, significantly larger proportions of End Users in the US and Russia indicate their company does not restrict access to any websites, applications and / or devices
Q. To which of the following devices does your company currently restrict access? (Select all that apply)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11Strategic Marketing - Custom Market Research
Importance of Video Communications
Percentage Among IT Decision Makers
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
Increase 68 55 85 82 55 71 61 82 76 63 69 85 46 60
Remain the same 26 36 11 15 36 22 32 14 21 32 31 15 46 33
Decrease 2 3 2 2 1 4 2 2 2 0 0 0 3 3
Don’t know / not sure
3 7 2 1 8 3 5 2 1 5 0 0 5 4
• Almost 7 out of 10 IT Decision Makers expect the use of video to increase
Q. In the future, do you feel that the importance of video communications to your company will: (Select one)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12Strategic Marketing - Custom Market Research
Relationship Between IT & Employees
Percentage Among IT Decision MakersWho Have An IT Policy
Total(n=1309)
US(n=104)
MEX(n=100)
BRA(n=100)
UK(n=100)
FRA(n=104)
DEU(n=100)
SPA(n=100)
ITA(n=100)
RUS(n=101)
IND(n=100)
CHN(n=100)
JPN(n=100)
AUS(n=100)
It is a strategic one based on regular, open communication
52 49 62 62 48 44 53 48 50 43 51 76 46 43
We’re perceived as educators, not just technicians
41 44 41 43 47 41 57 37 43 25 63 26 31 41
It is strained and dysfunctional - we’re here to fix things when they break
21 24 9 18 18 17 13 19 9 28 39 19 30 25
I don’t believe they feel we have a strategic relationship at all
11 12 10 3 5 11 9 8 8 25 12 19 15 10
I don’t think employees really understand our role and value - or care
11 9 6 6 13 13 10 9 4 28 3 18 11 11
Q. How do you feel your employees perceive their relationship with you and your IT teams? (Select all that apply)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13Strategic Marketing - Custom Market Research
Respect for IT
n= 1303 n=101 n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100 n=100
Q. Does your company…?
• While most End Users indicate their company has an IT team that is respected by its employee base, about one quarter indicate their IT team is not respected
• Relative to other countries, significantly larger proportions of End Users in Japan indicate their company has an IT team that is not respected by its employee base
Among End Users
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
7668
76 78 77 82 87 8370
88 8674
48
73
2432
24 22 23 18 13 1730
12 1426
52
27
Have an IT team that is respected by its employee baseHave an IT team that is not respected by its employee base
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14Strategic Marketing - Custom Market Research
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15Strategic Marketing - Custom Market Research
Methodology
This report discusses the findings for 1,303 End Users and 1,309 IT Decision Makers (ITDMs) who completed an online survey between August 16 and September 7, 2010
The survey was translated into local languages and fielded in 13 countries to gain approximately 100 completes for each subgroup in each country (~200 total completes per country)
Countries included in the survey: US, Mexico, Brazil, UK, France, Germany, Spain, Italy, Russia, India, China, Japan, Australia
Respondents were screened to meet the following criteria:
Adults (22+)
Employed (full or part time)
Does not work for a company in the market research or nonprofit industry
Works for an organization that employs 10+ people worldwide
End Users: 50% Male / 50% Female; does not work for a company in the IT Consulting Industry
IT Decision Makers: Carries the title of CIO, CSO, CISO, VP of IT, Director of IT, Network Manager/IT Manager, IT Administration, IT Consultant and has at least some influence in the technology purchasing decisions for their company
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16Strategic Marketing - Custom Market Research
Frequency of IT Policy Communication
Percentage Among End UsersWho Have An IT Policy
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
Net: Once a week or more 7 10 15 10 8 9 0 3 6 6 4 6 3 10
Every day 4 4 10 10 2 7 0 0 4 4 1 1 3 5
Once a week 3 6 5 0 6 2 0 3 2 2 3 5 0 5
Once a month 16 2 22 30 11 9 5 17 15 8 29 24 3 16
Quarterly or several times per year
35 27 32 27 34 16 12 33 46 44 46 49 59 28
Once per year 32 52 22 28 38 42 54 31 27 29 21 19 28 35
Never 10 10 10 5 9 23 28 17 6 13 0 1 7 11
Q. How often is your company’s IT policy communicated to you?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17Strategic Marketing - Custom Market Research
Methods of IT Policy Communication
Percentage Among End UsersWho Have A Communicated
IT Policy
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
Through email 53 60 49 44 52 48 51 47 42 40 69 70 48 47
During company meetings 46 23 51 56 38 42 27 40 29 69 53 63 41 41
It is posted on an intranet or internet page 34 40 41 12 43 27 39 23 27 12 36 62 37 29
Through training 31 19 51 16 38 15 29 20 27 21 40 42 30 41
During new employee orientation 28 26 32 21 33 9 22 23 13 31 36 34 19 39
Through voicemail 14 4 3 7 5 3 0 10 0 7 59 15 19 10
Through alert boxes presented each time my computer boots
14 17 5 14 14 6 5 3 4 10 33 22 7 16
Other 2 9 0 0 0 0 5 7 4 2 0 0 4 4
Q. How is this IT policy communicated to you and your colleagues? (Select all that apply)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18Strategic Marketing - Custom Market Research
Explanation of IT Policy Communication
Percentage Among End UsersWho Don’t Always Adhere
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
Communicate an IT policy and educate you on the reasons for it
44 31 52 50 46 33 34 39 39 46 49 56 47 43
Communicate an IT policy without educating you on the reason for it
35 38 30 26 31 30 29 25 35 40 71 19 47 29
Communicate an IT policy without educating you on best practices
23 25 7 11 9 7 16 14 17 11 71 27 13 20
Communicate an IT policy but struggles to ensure employee proper compliance and enforcement
16 22 15 9 23 19 32 14 22 14 2 13 20 26
Fail to communicate policies in a way that you can relate to
12 6 15 11 6 33 13 18 9 3 17 8 0 14
Q. Does your company…? (Select all that apply)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19Strategic Marketing - Custom Market Research
Employee IT Policy Adherence
Percentage Among End UsersWho Have An IT Policy
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
All of the time 34 38 34 23 45 37 33 22 52 27 26 30 48 39
Most of the time 56 58 59 53 42 63 49 58 35 60 68 69 41 56
Sometimes 7 4 2 18 6 0 12 17 10 8 6 0 7 4
Not very often 2 0 5 5 5 0 5 0 2 4 0 0 3 0
Never 1 0 0 0 2 0 0 3 0 0 0 1 0 2
Q. Do you feel that you adhere to your company’s IT policy…?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20Strategic Marketing - Custom Market Research
IT’s Beliefs on Employee Policy Non-Compliance
Percentage Among IT Decision MakersWho Have An IT Policy
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
They do not think there is enough risk to be concerned 37 42 36 37 31 38 39 35 27 52 33 41 35 40
They think IT is there to protect them if something goes wrong
33 33 20 29 36 22 38 23 34 68 33 38 38 31
They do not understand security implications 33 36 38 23 37 27 30 30 13 47 30 40 47 31
Security just is not top-of-mind for them 29 30 17 25 29 26 28 13 19 39 38 54 34 30
They do not know that security is a concern for IT 23 22 30 22 17 18 19 23 20 13 33 36 13 23
They are in a hurry 22 26 17 20 16 19 33 14 17 24 45 18 21 17
They do not know about or understand the policy 20 23 20 22 18 18 18 15 12 23 21 26 29 17
They do not care 17 27 13 12 11 29 15 13 10 23 22 14 12 19
IT does not communicate policies to the company employees
12 13 10 10 8 10 8 5 18 5 22 13 13 18
Don’t know / Not sure 4 5 5 3 8 10 1 5 1 2 0 0 3 8
Q. Why do you think your company’s employees violate your company’s IT policy? (Select all that apply)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21Strategic Marketing - Custom Market Research
IT’s Perspective on Social Media At Work
Percentage Among IT Decision Makers
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS
No - they are not business applications and employees will waste time
36 37 22 32 45 51 43 38 40 67 13 12 36 36
Yes - other businesses are benefitting from social media applications and we are falling behind
35 38 41 38 35 22 27 34 35 13 65 31 38 41
Yes - allowing use of social media applications during work hours with company-issued devices is a fact of life and part of our work-life balance and culture
26 27 28 24 23 21 30 18 18 10 28 69 24 21
Yes - our employees use these social media applications for business purposes
13 14 21 18 12 11 12 13 12 13 14 19 4 12
• More than 1 in 3 ITDMs, driven by significantly larger proportions in Russia and France, do not believe employees should be able to access social media applications during work hours with company-issued devices.
• In India, more than 6 in 10 believe employees should have access because other businesses are benefitting from social media applications and they are falling behind.
• In China, about 7 in 10 ITDMs believe employees should have access to them as part of their work-life balance and culture.
Q. Do you believe employees at your company should be able to access social media applications (e.g. Facebook, Twitter) during work hours and with company-issued devices? (Select all that apply)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22Strategic Marketing - Custom Market Research
Video Use at Work
Total US MEX BRA UK FRA DEU SPA ITA RUS IND CHN JPN AUS0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
59
47
63 62
4540
4551
67 65
87
73 72
47
n= 1303 n=101 n=102 n=100 n=100 n=100 n=100 n=100 n=100 n=100n=100 n=100 n=100 n=100
Among End Users Summary of % Yes
• About 6 in 10 End Users have the capability to use video while at work, driven by significantly large proportions in India, China, Japan, Italy, Russia, Mexico and Brazil.
Q. Do you have the capability to use video while at work?
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