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Becoming a clientsbest real estate resource.
One of my goals as an agent is to become a valuable resource.
“Find a smaller tribe and become the presumed winner”
Can you pass the grocery store test?
Class Overview
1. Finding real estate resources to share.
2. Using Social Media and the internet to communicate real estate information to the consumer.
3. Using traditional tools to communicate real estate information to the consumer.
The debate between traditional and technology is over! Clients demand both.
4. Creating an online and offline client resource center.
Break Time
1. Finding real estate resources.
Finding local statistics to provide a marketplace analysis using:
Google AlertsThe Multiple Listing Service
Aggregator Sites likeTrulia and ZillowPaid Resources
_________________________
Expert Blog Sites__________________________________
Using Realtor.org/research
Google Alerts
P.S. Google yourself to see what you’ve been up to.
www.google.com/alerts
Off Topic Alert!
Google – Not just a search engine
Google Mail (Gmail)Google VoiceGoogle DocsGoogle MapsGoogle Earth
The Multiple Listing Service
The Multiple Listing Service
Real List
Trulia
Zillow
Zillow
Embed Code
<div style="margin:10px 0;padding:0 3px;overflow:hidden;background:#fff;border:1px solid #acf;width:290px"><h6 style="margin:0;padding:5px 0 3px;font-size:13px;line-height:15px;text-align:center;color:#555; font-family:helvetica,arial,sans-serif">Ledyard Zillow Home Value Index</h6><img src="http://www.zillow.com/app?service=chart&chartType=geo&mt=34&dt=1&tp=5&r=25537&width=290&height=250" /><div style="margin:0;padding:0 0 4px;text-align:center"><a href="http://www.zillow.com/local-info/CT-Ledyard-home-value/r_25537/#" style="color:#36B;font-size:11px;line-height:13px;font-family:helvetica,arial,sans-serif;">Ledyard Home Values - Interactive chart</a></div></div>
Zillow App
HGTV’s Front Doorwww.frontdoor.com
$ Realty Trac
Realty Trac Widget
$ The Warren Group RE Records Search
$ Altos Research
$ Real Market Reports
Real Market Reports
Absorption Rate
Absorption Rate/Months of Inventory
An estimate of how fast listings are currently selling measured in months.
For example, if 10 properties sell per month and there are 80 properties for sale – there is an 8 month supply of inventory before counting the additional properties that will come on the market.*
*Real Market Reports
$ Keeping Current Matters
FrogPond.com
Using blogs as a resource
The Mortgage Reports
Keeping Current Matters Blog
Foreclosure Pulse by Realty Trac
www.TheMortgageReports.com
www.KCMBlog.com
www.ForeclosurePulse.com
Following your expert blog sites via email
Following your expert blog sitesusing an RSS reader
RSS in Plain English
Using Realtor.org/research
Realtor.org Library
2. Using Social Media to Communicate Real Estate Info
Using a blog as a client resource
Creating a Real Estate and Community Page on Facebook
Providing local information for consumers on “answer sites” like Trulia Voices and Zillow Answers
Using photos and video with websites like Flickr and You Tube to provide neighborhood information
Social Media
Social Media - Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment.
Social Media Revolution
Has changed the way people buy and sell real estate.
Are you ready?
The National Association of REALTORS@ reports that 89% of home buyers used the Internet as one of their information sources in their home search process in 2009.
Using a blog as a client resource
What is a blog anyway?
Online Diary or Web Log
Primarily Text but may include photos, video, links
Commentary displayed in reverse chronological order
Website = StaticBlog = Dynamic
Website = StaticBlog = Dynamic
Combination of Both
Steps to take before blogging
1. Read and learn from other bloggers
2. Define your audience
3. Decide on a blog platform
REAL ESTATE SPECIFIC
Trulia Voices
Active Rain $
NOT INDUSTRY SPECIFIC
Blogger
Wordpress
Typepad
Posterous and Tumblr
Blogging Platforms
If you can use email, you can blog. Really.
Posterous Facebook
Posterous Flickr
Posterous Twitter Stream
http://lindadavis.posterous.com/
You can post photos, text, files, and video from your computer, Ipad, or smart phone.
Creating a Blogging Plan
Blog a minimum of once a week
Plan regular features
Have a “blog ideas” notebook
Add photos & video for interest
Carry a camera everywhere
Sharing Real Estate and Community Information on Facebook
How to Create a Page!It’s pretty darn easy. Really.
2. Select a Business Category.
3. Choose a Name. Think carefully about this.
4. Build your page before you make it public. Fill in available basic and detailed fields, add photo or logo and a blurb about your business.
Naming your Facebook Page is one of the most important steps.
P.S. Facebook Pages are changing!
Sharing Real Estate and Community Information on Facebook
Become a Resource
Roost on Facebook
Create a Group
Providing local information on “answer sites” like Zillow….
and Trulia.
Become a Photographer
Using photos to provideneighborhood information
Photos in Real Estate
RANT Alert!
Photography for Real Estate
Sharing your Photos with Flickr
Off Topic Alert
Use Picnik for simple photo editing and resizing.
Using video to provide neighborhood information
Create a You Tube Channel
FranklyRealty
Sharing online information
On Facebook:
From YouTube:
Blogging:
Don’t forget! Give Credit where it is due!
YelpConnect people with local businesses by leaving reviews.
Brian Copeland Suggestion: Sign up on Yelp and leave 10 reviews.
Foursquare – More than a game
3. Using Traditional Tools to Communicate real estate information
1. Newsletters
2. Postcards
3. Email (Traditional?)
Using newsletters including a state of the market report
Seller handbook cover created by Jeff Dowler with Big Huge Labs Magazine Cover
A toy for generating “word clouds” from text
Tagxedo
For Fun
Using Postcards to communicate market information
Using Email to communicate market information
Constant Contact
Mail Chimp
www.HappyGrasshopper.com/signup/solutions
Contact Management
GaryDavidHall.com
4. Creating an online and offline client resource center.
Using a scanner and software to organize resources
Using a bookmarking site to organize online resources(Delicious)
The ScanSnap 1500S
$400+
Paperport Software
Paperport Software
Using Paperport
EVERNOTE - Free
P.S. Dropbox is for files. Evernote is for everything else!
Creating paper files of area information
1.Subdivision Information
2.Condominium Information
3.??
Stuff to Save
SlideShare.net
www.facebook.com/60in60
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