Case study salzburger land

Kotka // 25.04.2013

SALZBURGERLAND.COM

Mobile SalzburgerLandStatus Quo!

1. P.O.S.T – Strategy

2. Collaboration & virtual organisations

3. Training concept for DMO employees & SMEs

4. Prepare Management & organizations forchange

5. First mover gets the glory. And the bill.

Mobile WebDestinations SalzburgerLand

(3) 27%

(7) 64%

(1) 9%Anteil mobil

wenig als 5%

5%-10%

10%-15%

mehr als 15%

bis 40%

40%-50%

50%-60% + 60%

ipadQuelle: Umfrage SLTG, Oktober 2012

Destinations SalzburgerLand

Ja64 %

Nein36 %

Mobile Webseite

Ja18 %

Nein82 %

App

Quelle: Umfrage SLTG, Oktober 2012

Free Wifi

300 Wlan Hotspots110 000 Unique User // 3 000 000 Online SessionsApp Downloads +70 000 iOS und Androis

Mobile Advertising

Welcome Area - provide NFC Cards &

connect with Facebook App

Station 1: Event Check in auf Facebook*

Station 2: Like Function auf Facebook*

Station 3: Fotoupload to Facebook *

*Texts for the FB Timeline prepared by us

NFC - Test

SalzburgerLand TwisitorMap

https://Play Video >>

twitter.com/reinhardlanner