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Mike Georgeson from Netdesk.co.uk presentation on Business Social Media. Includes:What is Business Social Media.The benefits of getting it right.Planning and implementation.Focus on Twitter and Facebook.
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Mike Georgesonwww.netdesk.co.uk
mike@netdesk.co.uk
@mgeorgeson
mike@netdesk.co.uk | @mgeorgeson
Objectives
Answer questions
What is Social Media?
Dispel some myths
The Benefits
mike@netdesk.co.uk | @mgeorgeson
What is Business Social Media?
Short video
mike@netdesk.co.uk | @mgeorgeson
What is Business Social Media?
“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
Wikipedia
The Established Way - 4 Ps of marketing:
Product – Price – Placement – Promotion
A New Opportunity – 4 Cs of Social Media Marketing
Content – Context – Connections – Community
mike@netdesk.co.uk | @mgeorgeson
Some of the myths
Not a fad
Not Free
Not just social
mike@netdesk.co.uk | @mgeorgeson
Benefits of Business Social Media
Branding
mike@netdesk.co.uk | @mgeorgeson
Benefits of Business Social Media
Branding
Customer Service
Benefits of Business Social Media
Branding
Customer Service
Lead Generation
mike@netdesk.co.uk | @mgeorgeson
Where do you start?
Strategy
Integrate with existing marketing
Tools
Measurable outcomes – no. of quality followers, increased visits to websiteROI
Why are we doing this?
Email signature, business cards, website, printed leaflets, brochures
Where, When, Who? Research, engage
Now
mike@netdesk.co.uk | @mgeorgeson
A 'Tweet' is up to 140 characters
Think of it as being on a train or bus
High Quality Followers and Following
mike@netdesk.co.uk | @mgeorgeson
Search
Very powerful
How you find high quality people to follow
mike@netdesk.co.uk | @mgeorgeson
Communication
Very Social ---------------------------------- Very Corporate
Keep it professional but give a little bit of yourself
Brand Perception
Ambassadors & Critics for your business
mike@netdesk.co.uk | @mgeorgeson
For business
Brand awareness
Customer engagement
Profile - Recommendations - Likes
Competitions
Ads
Conversations
Cost effective
Facebook Places
mike@netdesk.co.uk | @mgeorgeson
Business page
Friendly url
Landing page
Sharing and getting 'liked'
How to Get started
mike@netdesk.co.uk | @mgeorgeson
4 C's of Business Social Media
Strategy
Branding, Customer Service and Lead Generation
Keep it professional but give a little bit of yourself
5 things to take away
Content – Context – Connections – Community
Integrate with existing marketing
mike@netdesk.co.uk | @mgeorgeson
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