Brian Chappell - Reputation Monitoring 101 Presentation - ScarySEO

 Reputation Management

Are you finding all of the conversation?

Google is not all that matters! 

Google Alerts is a great place to start, but does not track everything 

A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.

A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.

A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your

choice and appear in the top ten results of your Google Video search.A 'Groups' alert is an email aggregate of new posts that contain the search terms of your

choice and appear in the top fifty results of your Google Groups search.

Images 

Google Blogsearch 

Blogosphere Bloglines 

Technorati Search 

Backtype.com

Twitter.com

YouTube

BoardTracker 

Local Review Sites 

Citysearch - (no RSS) Use Update Scanner firefox addon which tracks pages that

change (can throttle to check every 5 minutes) or Dapper.net 

Yelp 

RSS Optimization 

Take your RSS feeds and dump them into an OPML file for portability.

http://www.unold.dk/code/opmlgen/ 

Yahoo Pipes  

Can add multiple phrases and words and utilize negative phrases by porting RSS feeds of the aforementioned services.

Monitoring Services 

Budget Solutions:http://filtrbox.comhttp://trackur.com

http://reputation.distilled.co.uk/  

High Price Point Solutions:http://cymfony.com/

http://visibletechnologies.comhttp://andiamosystems.com/

http://Radian6.comhttp://sentimentmetrics.com

Thank You

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