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UX folks get caught up the in the “You shoulds…” and “You musts…” all time. “You should…always stay behind the glass.” “You should avoid interacting directly with the participants.” “You must…follow the script exactly.” “You must conduct tests in controlled spaces like labs.” Which can lead to “You did what?!” when I tell folks what we conduct usability outside the lab, including feet on the street research and follow me homes. Includes 2 examples from the White House Presidential Innovation Fellows program and TurboTax.
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BREAKING OUT OF THE LAB:
KARA DEFRIASSENIOR MANAGER, INTUIT | @ CALIFORNIAKARAFORMER WHITE HOUSE PRESIDENTIAL INNOVATION FELLOW
UXPA INTERNATIONAL CONFERENCE
UX ETHICS IN THE WILDJULY 22, 2014
YOU DID WHAT?!YOU SHOULD… YOU MUST…
OH HAISTANDARD USABILITY LAB
Image: https://www.flickr.com/photos/44839709@N07
YAYEYE TRACKING
https://www.flickr.com/photos/cinteractionlab/4557729648
http://www.artknowledgenews.com/files2009a/Julie_Andrews_The_Sound_of_Music.jpg
LOOK AT ALL
THE SPACE I FOUND OUTSIDE USABILTY LABS
TWO EXAMPLESPROJECT MYUSA & TURBOTAX
GET OUTOF THE BASEMENT BUILDING
HEAD TO THE MALLTHE NATIONAL MALL, THAT IS
STOP THE CUTENESSFUTURE WORLD CUP PLAYERS
REACTION WAS 50/50“AWESOME” / “YOU DID WHAT?!”https://slaters5050.com/menus/desserts/
2 OUT OF 2 MINIONSAGREE IT’S AWESOME
http://www.animationmagazine.net
LOBSTAHIT’S WHAT’S FOR DINNER…AND LUNCH
https://www.flickr.com/photos/amesis/8101547238
AND DINNER. AGAIN.
https://www.flickr.com/photos/amesis/8101547238
WICKEDSMAHT…
https://www.flickr.com/photos/amesis/8101547238
FOLLOW ME HOMESAN INTUIT STAPLE FOR DECADES
http://activerain.trulia.com/
FOLLOW ME HOMESTHE SAY / DO RATIO
http://blog.intuit.com/trends/how-to-make-working-from-home-work-for-you/
ROCK ONWEIRD SCIENCE…AND ART
LET IT GOIN THE IMMORTAL WORDS OF ELSA
YOU DID WHAT?!YOU SHOULD… YOU MUST…
NOW GET OUT.
KARA DEFRIAS
@CALIFORNIAKARA
“”
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