BootB Unlimited Creativity Crowdsourcing Experience 2010 01 20

Crowdsourcing Experience

IULM – Master in Tourism Management

Milan – 20 I 2010

OUR website

OUR marketplace

OUR mission

Create

Search

By using crowdsourcing instead of traditional outsourcing

in a borderless & meritocratic way.

HOW ?

Be THE Creative Engine

If something exists we SEARCH. If not, need to CREATE

Problem

Brand

“Limited Creativity” :(

1 AgencyContract

2nd

agency3rd

agency4th

agency

Pitch

5th agency

Solution

Solution

BRANDS (buyers of creativity)1

Solution

BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)

1

Solution

BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)

1

CREATORS(Sellers of creativity)

2

Solution

BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)

1

CREATORS(Sellers of creativity)Read the Briefs & post their creative proposals

2

Solution

BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)

1

CREATORS(Sellers of creativity)Read the Briefs & post their creative proposals

2

BRANDSChoose and buys the Best creativity

3

Solution

“Unlimited Creativity” ;)

BRANDS (buyers of creativity)Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :)

1

CREATORS(Sellers of creativity)Read the Briefs & post their creative proposals

2

CREATORSThe Best receives the Budget appropriated by the Brand

4BRANDSChoose and buys the Best creativity

3

Recruit creative department

14%Creative Talents ( not leaving but loving creativity : ))

( From 143 countries :))

> 18,000 -> 4 SEGMENTS16%

Agencies ( small to medium size )41%Professionals( working in agencies )

29%Freelancers ( living on their creative activity )

> 40% top professionals

HOW? BootB targeted Professionals first.

Professionals

F r e e l a n c e r s

C r e a t i v e T a l e n t s

To reach all creatives around the Planet via gravity:

> 40% top professionals

Front:

Back:

HOW? BootB targeted Professionals first.

1. Crawl or Fly?

2. I create for no(l) one

3. Traditional Agencies

1.New York2.Los Angeles3.Mexico City

4.San Paulo5.Buenos Aires

6.London7.Madrid8.Berlin9.Paris

10.Milan 11.Cairo

12.Moscow13.Kuala Lumpur

14.Jakarta15.Mumbai

16.Shanghai17.Tokyo

18.Sidney

50 000 t-shirts distributed in front of the 324 top agencies in the world, in 18 cities:

14 Languages covering the vast majority of the Planet

Platform with unlimited geographical coverage

Really an unlimited territory where BootB can create!

WESTERN• English• Spanish• Portuguese• French• German• Italian• Dutch

EASTERN8. Russian9. Arabic10. Hebrew11. Chinese12. Hindi13. Indonesian14, Japanese

A truly worldwide online marketplace

CREATOR From

FromFrance RussiaAuchan

Italy AustraliaDisaronno

Italy UkraineAlpenliebe

Italy ItalyGrazia

Kuwait AustraliaEloquence

BRAND

Denmark BelgiumLego

Switzerland BrazilUnicef

UK ItalyClearasil

Russia USAAbrau-Durso

ForItaly

The Netherlands

India

China

Dubai

Worldwide

Worldwide

Worldwide

Worldwide

USA ItalyDisney France

Italy UKBuongiorno India

USA JapanPlaytex France

Turkey ChinaKoch Group RussiaItaly GreeceMemopal Worldwi

deUK SpainEMI Music Worldwi

de

Switzerland

IndonesiaCreom Russia

Italy RussiaBulgari WorldwideFrance EgyptCDP CIS

A truly worldwide online marketplace

CREATOR From

FromFrance RussiaAuchan

Italy AustraliaDisaronno

Italy UkraineAlpenliebe

Italy ItalyGrazia

Kuwait AustraliaEloquence

BRAND

Denmark BelgiumLego

Switzerland BrazilUnicef

UK ItalyClearasil

Russia USAAbrau-Durso

ForItaly

The Netherlands

India

China

Dubai

Worldwide

Worldwide

Worldwide

Worldwide

USA ItalyDisney France

Italy UKBuongiorno India

USA JapanPlaytex France

Turkey ChinaKoch Group RussiaItaly GreeceMemopal Worldwi

deUK SpainEMI Music Worldwi

de

Switzerland

IndonesiaCreom Russia

Italy RussiaBulgari WorldwideFrance EgyptCDP CIS

ATL (mass)ADVERTISING

•Logo•Packagi

ng•Graphic•POSM•Web•Industri

al•Interior•Fashion

•Direct Marketing

•Sales Promotions

•PR•Events

DESIGN

•TV•Web•Print•Outdoor•Radio•Cinema

BTL (targeted)ADVERTISING

•Concepts•Naming•Entertainm

ent•Multimedia•Viral Ad•Video•Photo•Illustration

SPECIFICCREATION

4 main categories :

Why to use BootB: creative services

For any marketing challenge where creativity is the key success factor

BETA Testing - key figures

Pitches: 85

Creators > 18,000

From countries: 143

Total Pitched budget: $588,000

Average number of Solutions posted: 185

Average Pitch investment: $7,400

Growing Trend :

Average number of Solutions kept ( in brief :) 27%

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

Dec

-07

Jan-

08

Feb-

08

Mar

-08

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-08

May

-08

Jun-

08

Jul-0

8

Aug

-08

Sep

-08

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-08

Nov

-08

Dec

-08

Jan-

09

Feb-

09

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-09

Apr

-09

May

-09

Jun-

09

Jul-0

9

Aug

-09

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-09

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-09

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-09

Dec

-09

OUR creative process

IN : 185

GOOD50

OUT : 1

OUT : 1

GOOD3

IN : 5-10

OFFLINE OUTSOURCING

ONLINECROWDSOURCIN

G

( More probability to find the BIG IDEA :))

Value proposition - Synthesis

In synthesis : Bureaucracy Creativity

+ Creative sources

+ Diversity+

Speed

- Costs

+ Flexibility

100 %ONLINE

Creativity crowdsourcing: a web revolution

Growth rate

Lifecicle

Conditions for becoming a web revolution:o“Crisis” of the

industry

Web revolutionNewParadigm

Market curve Exponential

growth

Creativity Crowdsourcing:

BootB

Search Engine:Google

Social Network:Facebook

Auctions: Ebay

Online Videos:YouTube

e-commerce:AmazonTourism:

Expedia

Web Mail/Portal:Yahoo

RESULT: Paradigm shift !

oFirst move advantageoONline superior efficiency

oMarketplace potential

Creativity crowdsourcing: BootB

Ready 2 hear your questions [ pl.bancale @ BootB.com ]

! & ?

Thanks for the attention

?!