Billy Tucker, Cudo - 'Secret of Social Media

Billy TuckerCEOCudo

…the success of Group Buying should make you rethink your e-commerce strategy…

“ZERO TO $377M IN UNDER 12 MONTHS…THIS SECTOR IS NOW THE FASTEST GROWING RETAIL PLATFORM IN

AUSTRALIA”*

*IBISWorld Group Buying Report, 27th April 2011

what is Group Buying exactly?

57signals

how large is the opportunity?

capacity minus average occupancy

marginal cost of sale

upsell opportunity

loyalty factor

revenue share

broadcast engagement

Group buying isn’t Social Commerce, yet

Risk Management and the untold impact of Social

• Your customers will find a way to broadcast “feedback” about you online• Measure sentiment, engage them, give them a platform• Monitor and moderate, never astrosurf• Social brings New Risk, get over it!• Provide a platform BEFORE the event you fear the most happens

social2

57 Signals to personalisation

2110 action $$$$$ >45% male

55%

OPEN RATES

172%

CLICK THROUGHRATES

982%

OUT OF OFFICE RECEIVED DAILY BY BILLY TUCKER

test and learn, faster than anyone elseall emails emails sent from “Billy Tucker”

the Group Buying category will evolve to be….

more social

hyper-local

personalised

scale effects will emerge…

…and whoever makes best use of data will win

thank you…

@billytucker100www.57signals.com

billy.tucker@cudo.com.au