Big Data Bigger Opportunities (Measurefest 2013)

real-time call tracking & analytics www.iovox.com @iovox

BIG DATA

BIGGEROPPORTUNITIES

real-time call tracking & analytics www.iovox.com @iovox

WHO AM I ?

CEO

CompaqAltom

KPN Qwest

QOSStreamingMedia Mobile

real-time call tracking & analytics www.iovox.com @iovox

WHO ARE IOVOX ?

Global call tracking & analytics

2007

Prove value of the phone

Monetise call traffic

Tier 1 carrier

London - San Francisco - Paris - Sydney

real-time call tracking & analytics www.iovox.com @iovox

real-time call tracking & analytics www.iovox.com @iovox

As of 2012, limits on size of data setsfeasible to process in reasonable amount

of time were in the order of exabytes of data

BIG DATA ?A term for a collection of data sets so

large & complex that it becomes difficult to process

real-time call tracking & analytics www.iovox.com @iovox

BEST DATA TOOL ?

real-time call tracking & analytics www.iovox.com @iovox

400 Billion bits per sec

Consciousness = 2k bits per sec = 0.0000005 %

Human Memory = 100 Million MB++

real-time call tracking & analytics www.iovox.com @iovox

60k neurons min= 30-100 billion neurons

100 neurons per cortical column= 300 million pattern recognisers simultaneously

Brain Spec.5 million cortical columns2mm high x .5mm wide

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Brain TrainNeurons talk to Neurons

Dendrites grow between neurons

real-time call tracking & analytics www.iovox.com @iovox

Deep Blue

200 mil board moves/positions

Human 100k

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Brain VersatilityFacial recognition – millions in lifetimeRecognise individuals

real-time call tracking & analytics www.iovox.com @iovox

real-time call tracking & analytics www.iovox.com @iovox

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt

tihng is taht the frist and lsat ltteer be at the rghit pclae.

Tihs is bcuseae the huamn mnid deos not raed ervey lteter by

istlef, but the wrod as a wlohe.

real-time call tracking & analytics www.iovox.com @iovox

RedundancyStores facial images of loved ones

Thousands of times in different locations

Capable of dealing with change/injury

real-time call tracking & analytics www.iovox.com @iovox

Who does BIG DATA ?

real-time call tracking & analytics www.iovox.com @iovox

What does IOVOX do ?Medium Data?

Increases value of communications by using:

InformationAnalytics

Business intelligence

real-time call tracking & analytics www.iovox.com @iovox

Value of a leadAre all leads born equal?

₤15.00

₤20.00

0207xxxxx 0207xxxxx 0208xxxxx

₤1.50

Chelsea2+ Mil4+ BRs

4 calls8 min

London

real-time call tracking & analytics www.iovox.com @iovox

Mapping TrendsCalls - Advert for Property

Mobile Desktop

real-time call tracking & analytics www.iovox.com @iovox

Mapping TrendsCalls – Advert for Property

Mortgage Acceptance Rates SalesLettings

GDPEmployment

rates

real-time call tracking & analytics www.iovox.com @iovox

EMPOWERING BUSINESSES AROUND THE WORLD WITH

ADVANCED PHONE INTELLIGENCE