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Presentation to Locksmiths Association of South Africa, 15 February 2012
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www.BrianCurrin.com
www.WebMarketer.co.za
Benefits of Online Marketing
Adapt to Change
Information Overload
Trends
• People are Searching
• People are Sharing
• Focus is on good Content
Searching
• People are not looking for YOU
• People are looking for solutions to their problems
Key Elements of Online Marketing
• Find You (marketing)
• Talk to You (sales)
Your Presence on the Web
Fish where the fish are biting
What do you need?
• Website (Search Engine Optimized)
• Facebook Business Page
• Newsletters
• Google Adwords
Search results on a Smart Phone
Conclusion
You need people to:
Find You
Talk to You
The internet is a great way to do both these things
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